Typography is, unfortunately, becoming a lost art. With a vast ocean of new typefaces to choose from and new typefaces being created everyday, it seems as if many people simply get discouraged and choose the first font they think might …
The widespread growth of the Internet and social networking platforms has created a dramatic shift in how B2B companies need to think about their PR strategy. While a glossy cover story in a widely read trade magazine can certainly be …
When I present design concepts to a client, whether it is a website, brochure or business card, clients are often tempted to fill up the white space to communicate something about their company. Everyone knows what I’m talking about. There …
A few months ago, an entrepreneur approached us with a very typical problem that we have seen happen many times. His project was within budget (so he thought) but far from complete after 6 months of time and effort. So, …
There is much confusion among business owners regarding SEO guarantees. Many business owners want some sort of guarantee that their site will rise the search rankings if they allocate money to SEO. It makes sense. If you are allocating thousands …
How quickly to respond to negative blogs and comments? Gable PR had a recent experience with a client that announced progress with a controversial technology for drug discovery. We anticipated feedback and had assembled an extensive array of data, links …
