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Bop Blog Archives

Monthly Archives: June 2011

Startup Business Marketing

Posted on June 30, 2011 by Jeremy

Startup businesses are usually cash strapped and need to allocate resources carefully. When marketing a startup business, you need to find a balance between money and time allocation. Typically a startup business will have more time than money. Therefore, marketing …

Posted in Branding, Marketing, Strategic Planning | Leave a comment

Marketing a Professional Services Firm

Posted on June 29, 2011 by Jeremy

The term “professional services” could be the most generic-sounding business classification. According to businessdictionary.com, professional services “consist of accounting, legal, medical and other such services provided by a formally certified member of professional body.” Professional services firms provide solely service …

Posted in Marketing, News, Strategic Planning | 1 Comment

Law Firm Marketing

Posted on June 27, 2011 by Jeremy

When managing a law firm, one must balance service delivery with business development. As your law firm is starting up, frequently more time and resources are devoted to marketing your law firm versus actually performing legal work. Hiring a full-time …

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Take The Guesswork Out Of Web Design

Posted on June 24, 2011 by Jessie

Do you feel like most of your decisions are based on “educated guesses” when it comes to website design and content creation? It’s ok, you are not alone. Most website owners use instinct and guesswork to choose their website design, …

Posted in Marketing, Web Development, Website Design | Leave a comment

Guest Blog by P2 Photography: Hiring a Commercial Photographer

Posted on June 21, 2011 by admin

Your brand is an important investment. As Meryl Streep once said, “How you first meet the public is how the industry sees you. You cannot argue with them. That’s their perception.” Once you are ready for custom imagery, hiring the …

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Guest Post by George Robertson: 3 Tips for Working with Bloggers – The Right Way

Posted on June 13, 2011 by admin

A few years back TechCrunch published what I consider to be The Blueprint for approaching bloggers – and these tips still resonate. Brian Solis, the author of the post, is back in the news with his new book about social …

Posted in Copywriting, Marketing | 2 Comments