5 Web Design Trends to Watch in 2013

5 Web Design Trends to Watch in 2013

It’s the end of the year. Traditionally a time for looking back, but savvy B2B marketers know it’s important to keep an eye on the web design trends that could spell the difference between website success and failure in the year ahead. As a business owner, you’re likely too busy to delve into the nitty-gritty of web design techniques, so you leave those details to your web team. But it doesn’t hurt to know what’s emerging as the hottest design trends of 2013. To help keep you engaged in the design conversation, we’ve identified five areas hot topics. We’ve posed.... continue reading

Some Thoughts on Becoming a Thought Leader

Some Thoughts on Becoming a Thought Leader

Everyone wants to be a thought leader these days. At least, that’s what other thought leaders tell us. Whether you call it thought leader, subject matter expert or some other buzz phrase, being highly regarded in your field is a great way to not just get noticed yourself, but to also attract new clients for your product or service. Tips for Becoming a Thought Leader Not sure how to position yourself as a thought leader? Here are some tips to get you thinking: Know your industry. If you work in your industry, that’s a given. But also be aware of.... continue reading

Marketing As a Conversation

Marketing As a Conversation

If you ask 20 different experts to define marketing, you’re likely to get 20 different answers. Marketing is the process of educating people about your products or services. It’s how you go about building your brand. It’s what takes place before the sale. Marketing is conducting research to learn about your prospects and customers. It’s the activity that keeps the company looking to the future rather than focusing just on today. The truth is, marketing is all these things and more, which can make it seem like a complex, difficult activity for small businesses with limited resources and no formal.... continue reading

New Client Website Design: Elevate Semiconductor

New Client Website Design: Elevate Semiconductor

ElevATE Semiconductor makes semiconductors and integrated circuits for test equipment. They recently became an independent company, spinning off from Intersil. The ElevATE team needed help transitioning from Intersil’s brand to a brand of their own. Because ElevATE was previously part of another company, they didn’t have their own website. They needed a website to help establish themselves as credible, trustworthy company. Since current customers could be confused when their high-end orders are switched to a “new” supplier, it was important to highlight ElevATE’s capabilities. Bop Design created a professional, conservative design that appeals to engineers. The Product section was given.... continue reading

Retargeting for Improved Online Advertising Results

Retargeting for Improved Online Advertising Results

Are you getting a good ROI from your online advertising? If not, you might want to consider retargeting, an advertising approach that displays your ads on other websites to people who have already visited yours. Here’s how it works: you target previous visitors to your web site with banner ads on display networks across the web. Because these prospects are already familiar with your product, service or brand, you can go beyond the standard introductory ad and design ads to bring them back to your site. When they return, your chances of converting them to a sale significantly increase. In.... continue reading