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Author Archives: Kara

5 Attributes of an Effective Logo


Designing a logo for your business can often be a challenging undertaking – involving time, resources and internal debate. A logo sets the stage for your company’s visual brand for years to come. It will dictate color, fonts and graphics …

Posted in Branding, Print Design | Comments Off

White Space is Good Space…


When I present design concepts to a client, whether it is a website, brochure or business card, clients are often tempted to fill up the white space to communicate something about their company. Everyone knows what I’m talking about. There …

Posted in Advertising, News, Print Design, Website Design | Leave a comment

The Art of Attraction


How Looks Play a Role in Attracting Your Ideal Client:
One can’t deny that when it comes to dating…

Posted in Advertising, Branding, Print Design | Leave a comment

Is Print Dead? Variety is Key to Reaching Your Audience


There has been a question looming over the heads of marketers, advertisers and designers since the onset…

Posted in Advertising, Marketing, Print Design | Leave a comment

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