Monologue to Dialogue

Category Archives: Advertising

Monologue to Dialogue


Up until 5 years ago advertising has essentially been a monologue, a one-sided conversation with the advertiser only speaking to the target audience. There was very little conversation. The goal of advertising was to create a resonating brand message and …

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Steps to Increasing the ROI on Your PPC Advertising


Pay-per-click (PPC) advertising is a great way for small businesses to start generating leads instantly.  One of the major players in PPC advertising is Google AdWords.  For most businesses, Google AdWords is a great method to generate new leads but …

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Guest Post by Shawn Dennison: Video in Business


As business owners, we are always looking for new ways to market our companies. When a potential customer searches the Internet looking for a service, what is going to make your company stand out from the rest? You need to …

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Guest Blog by V Group: Learning to Thrive in a Signcentric Society


V Group Helps San Diego Small Businesses Get Noticed Imagine a world without signs. The favorite corner coffee shop would remain a mystery. That delicious neighborhood deli would never be discovered. The unique boutique tucked away in a foreign city …

Posted in Advertising, Branding, Marketing, Print Design | 1 Comment

White Space is Good Space…


When I present design concepts to a client, whether it is a website, brochure or business card, clients are often tempted to fill up the white space to communicate something about their company. Everyone knows what I’m talking about. There …

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The Art of Attraction


How Looks Play a Role in Attracting Your Ideal Client:
One can’t deny that when it comes to dating…

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