New Domain Extensions and How They Affect Small Business

Category Archives: Business Trends

New Domain Extensions and How They Affect Small Business


At the end of April, ICANN will end the submission process for the creation and operation of new gTLDs. What on earth does that mean? What impact can a bunch of letters have on a small business? A lot, actually. …

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Why Have A Mobile Version Of Your Website?


Before the popularity of smartphones such as the iPhone or Android, it was still possible to view the Internet on your phone. The experience was usually not very good because of the slower data transfer rates, poor browser software and …

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SOPA: How Does It Affect You?


You may have noticed that some of the websites you regularly visit look different today. Google’s logo looks like it’s been censored—so does most of the content on Wired. Wikipedia and Reddit are blacked out. What’s going on? SOPA, that’s …

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Being Small Has Its Merits


Most businesses want to be what they are not. A large business wants to appear small and personal while a small business wants to appear larger and more stable. Customer perception can be created through marketing communications – print collateral, …

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Identify & Promote Your Differences


Today’s market is all about creating customized products and services designed to fit a select group of individual needs and tastes. There are very few generic products and services that can survive as “one size fits all” types of solution …

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Guest Blog by Tom Gable: In Crisis PR, Consider the Half-Life of a Tweet or Comment


How quickly to respond to negative blogs and comments? Gable PR had a recent experience with a client that announced progress with a controversial technology for drug discovery. We anticipated feedback and had assembled an extensive array of data, links …

Posted in Branding, Business Trends, Marketing, News, Social Media | 1 Comment

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