Weak Ties Many people mistakenly think of social media as only a platform to stay in touch with strong ties, such as family and close friends. For B2B networking, the power of social media lies much more with weak ties …
You may have noticed that some of the websites you regularly visit look different today. Google’s logo looks like it’s been censored—so does most of the content on Wired. Wikipedia and Reddit are blacked out. What’s going on? SOPA, that’s …
LinkedIn is not only a great solution for personal networking, but it also provides ample opportunities for your business. LinkedIn can provide your business with the tools to become a recognized thought-leader, achieve brand awareness, drive new leads and organically …
Are you sending out regular social media updates but not seeing an increase in followers? It might have something to do with the content you are sending. The following are a few tips to improve communication with your social media …
How quickly to respond to negative blogs and comments? Gable PR had a recent experience with a client that announced progress with a controversial technology for drug discovery. We anticipated feedback and had assembled an extensive array of data, links …
Ok, I may be overdramatizing this a bit, but I’m no longer a believer that the press release is the primary way most companies can generate good, positive PR. The reason is simple – no one’s reading them anymore! Here’s …
