What Is Influencer Marketing and How Can It Help Your Brand?

What Is Influencer Marketing and How Can It Help Your Brand?

Strategic advertising and public relations will help build awareness of your brand, but word of mouth recommendations reign supreme. According to the 2013 Nielsen Global Survey of Trust in Advertising, up to 84% of respondents say they consider “earned advertising” (word of mouth and recommendations from friends and family) to be the most trustworthy element in their purchasing decision-making process. Influencer marketing is another way of describing word-of-mouth advertising. It centers on attracting the interest and loyalty of a few key individuals (rather than an entire target market)—individuals who have a clear, demonstrated influence over potential customers. As noted, these.... continue reading

Automated Holiday Cards: The Worst Marketing Tool

Automated Holiday Cards: The Worst Marketing Tool

Every year, we receive a handful of holiday cards and emails from local businesses, consultants, and even clients. And every year we let out a big, bored sigh. It’s not that we don’t like seeing your group photo or that we don’t appreciate the gesture. It’s that, why not save those marketing dollars for a campaign that is thoughtful, creative, and actually differentiates yourself from the other companies? The holiday card may already be sent out for 2013, but here are some new ideas to explore for 2014: Clever End of Year Reports Maybe sales didn’t sky rocket this year.... continue reading

7 Marketing Resolutions for 2014

7 Marketing Resolutions for 2014

1) Break the Boring B2B Mold Watch out prospective clients. We’re tired of being told B2B is unimaginative, uncreative, and flat-out boring. We think you’re tired of hearing it too. Let’s talk about humorous headlines, sensational social media, and wonderful website design. Don’t worry, professionalism still comes first, but personality is a close second. 2) Experiment With Customized Social Advertising As a B2B-focused firm, we thought LinkedIn would always be our bread and butter. But just this month we experimented with Promoted Tweets on Twitter (for a webinar about LinkedIn no less) and gained some interesting impressions. While only receiving.... continue reading

Organizing Web Leads in a CRM

Organizing Web Leads in a CRM

A business with a full sales pipeline is generally a healthy business – unless all those leads get squandered due to mismanagement and/or poor organization. Using a customer relationship management (CRM) software program to properly organize web leads offers many advantages. It allows you to easily segment leads into specific categories so that they automatically get assigned to the right person for follow-up. It enables you to rate and score the leads, based on preset criteria, to determine the appropriate response. It prevents leads from getting lost or falling through the cracks. Most important, organizing your leads makes it easier.... continue reading