Category Archives: Strategic Planning

A business with a full sales pipeline is generally a healthy business – unless all those leads get squandered due to mismanagement and/or poor organization. Using a customer relationship management (CRM) software program to properly organize web leads offers many advantages. It allows you to easily segment leads into specific categories so that they automatically get assigned to the right person for follow-up. It enables you to rate and score the leads, based on preset criteria, to determine the appropriate response. It prevents leads from getting lost or falling through the cracks. Most important, organizing… Read More ►

Complex business projects with a lot of moving parts—like website redesigns—always seem to take longer than you plan for, even when everything goes smoothly. Missed deadlines, misaligned objectives, and lack of communication are just some of the problems that can throw a monkey wrench into the successful implementation of a project. Fortunately, these and other issues can be easily avoided with a little foresight and planning. Here are a few common problems that arise during projects and suggestions for overcoming them. Problem: Lack of clear objectives. Solution: It’s the old saying: if you don’t know… Read More ►