Startup Business Marketing

Outsourced Marketing Department
As a startup business, your sole focus is on growing your business. Employing an aggressive marketing strategy to generate high quality leads is critical. However, most small businesses do not have the funds to employ a full-time marketing department. Bop Design serves as an outsourced marketing department for startup businesses serious about growing. Instead of your business employing full-time marketing specialists in areas such as web design, SEO, email marketing, print advertising, your startup business can employ Bop Design for a fraction of the cost.

Foundational Marketing
The foundation of all marketing efforts begins with your corporate identity and ideal customer profile. Bop Design will help your startup business differentiate itself from the competition by developing your brand position and promise – what makes you different and can you deliver on this promise? We will also develop your ideal customer profile and determine the corresponding messages that resonate with each ideal customer segment.

Position your Brand
As you market your startup business, you must utilize lead nurturing tools that convey thought leadership and professionalism. Business networkers can be judgmental so all marketing collateral must communicate a powerful brand position. This means all brand messaging, logo, business cards, stationery, brochures, website, social media profiles, etc.

As you meet potential clients or strategic partners at networking events, you are constantly handing out your business card. Something as simple as a business card conveys a message about your law firm. Your business card, along with your attire and “elevator pitch,” will create the first impression about your startup business.

Website
Your company’s website will be the gateway to new customers. What is your current website saying about you? Does it convey the right image about your startup business? It is important that your website includes customer success stories, white papers, webinars and podcasts to showcase your firm’s thought leadership and serve as a resource center to both current and prospective customers. You want people to be continuously visiting your website because it consists of current information that is relevant to your ideal customer segments.

Holistic Approach
Other marketing tactics also help to generate and nurture leads. These tactics include email marketing, social media marketing, blogging, etc. The key is to create content and resources that interest your ideal customer profile. An integrated marketing strategy combining numerous tactics will help identity more ideal leads and turn them into current customers.

Read our latest blog post on Startup Business Marketing.