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Gaston & Gaston APLC 
(www.gastonandgaston.com)
Bop Design was hired for website design services by Frederick Gaston, CEO of the Southern California business litigation firm, Gaston and Gaston. The old Gaston website was not holding visitors on the site and there was minimal website conversion – most visitors were not completing a form or contacting Gaston and Gaston for the firm’s services while on the website.
The new website design and web marketing strategy dramatically increased the number of visitors to the site, average time on the site and number of website conversions. The following are some statistics after the Gaston website design and messaging was improved-
- Average page views increase of 1.86 (meaning the average number of page views per visit increased by almost 2 pages per visit)
- Average time on site increased by 1 minute
- Bounce Rate decreased by 33% (meaning less people “bounced” off the site after 1 page view)
- “Website Grader” score of 94 out of 100
- Alexa US Ranking of 90,069
A website’s design serves as the foundation for any web marketing campaign. You can be driving the most ideal prospects to your website but if the website is not designed well and does not communicate a compelling message, the visitor will not stay long. A website re-design will help decrease your “bounce rate,” keeping visitors on your site longer and increasing the likelihood of engagement with your business. This is exactly what happened with Gaston and Gaston. The improved website design, increased page views and average time on site translated to increased ideal client leads.
Brain Parade 
(www.brainparade.com)
Bop Design was approached by Jim McClafferty, CEO of Brain Parade for a new website design and online marketing strategy. Brain Parade is a company focused on designing iPad learning apps for autistic children. Brain Parade builds innovative, mobile, technology solutions that improve the learning experience for children with autism and other developmental disabilities. Instead of traditional learning flash cards, Brain Parade offers autistic children special education tools that leverage the full power of today’s mobile technology innovations.
Brain Parade’s first product, See.Touch.Learn.™ is a picture learning system for the iPad that brings picture cards into the 21st Century. The product consists of thousands of stunning, high-quality photos designed specifically for those with autism and other special needs.
The new Brain Parade website design needed to resonate with educators, parents and autism experts. Once the website was built, Brain Parade needed to develop a web and social media marketing strategy. McClafferty asked Bop Design to partner with him on developing a marketing strategy to build brand awareness, increase website traffic and in turn, increase downloads of See.Touch.Learn.™.
Bop Design employs a holistic approach when designing a website. A good looking, credible website is like a “billboard in the desert” if the website is not attracting the right visitors, engaging them and then capturing their information. With the Brain Parade website, Bop Design integrated many valuable tools that allowed Brain Parade to attract their ideal customers, capture visitor information and continuously engage with them in the future.
- Email Marketing. Bop Design created a MailChimp email marketing campaign so that an interested party can sign up for the Brain Parade email newsletter. Brain Parade sends email newsletters approximately two times a month. The newsletters discuss new Brain Parade products and news in the autism community. The email marketing campaign continuously drives traffic to the website. The compelling website design compels them to stay.
- iPad2 Giveaway. Brain Parade captures prospective customer information through their iPad 2 giveaway. Brain Parade advertises this giveaway on social media platforms where their ideal customers will be. This is another excellent tool to collect email addresses. Each entrant can gain unlimited additional entries by referring friends, providing a beneficial tool and/or referring a buyer for the product who will then spread the word. A name is selected at random and the winner is publicized through the Brain Parade website and social media channels. This is an excellent way for Brain Parade to spread goodwill in the autism community.
- Social Media Links. Links to Twitter and Facebook are included on the Brain Parade website homepage. This allows social media users to spread their “Likes” with their network, giving Brain Parade even more exposure. The site also has a Share this, Tweet this, etc. so that fans can share with their network. By doing this, more of the autism social media community can discover Brain Parade.
- Free Bonus Library. If a See.Touch.Learn.™ user writes a review of the product on iTunes and sends Brain Parade an email notification of the review, Brain Parade will then send the user a secret swipe gesture to unlock the bonus library of autism learning flash cards. This has numerous benefits. First, positive reviews leads to more people downloading the product. It also gets Apple’s attention to position the product in iTunes more favorably. With the reviewer sending Brain Parade an email, they now have the user contact information. Unfortunately, the Apple app store does not provide customer information on who downloaded the product but this is an effective workaround. Finally, the “secret key” creates a sense of excitement with the product – everyone loves a secret.
- Partnering with Autism Speaks – April 2nd is World Autism Awareness Day. Autism Speaks, the nation’s largest autism science and advocacy organization, has a promotion called “Light it up Blue” to raise awareness and funds for autism research. Brain Parade created a special “Light it up Blue” card library for its See.Touch.Learn.™ product and is donating $1 for each copy sold to Autism Speaks. Once again, this is an opportunity to generate goodwill, reach Brain Parade’s targeted community, and raise some funds for a worthy cause.
The following are some statistics regarding the Brain Parade website launch and promotion-
- The See.Touch.Learn.™ was downloaded 1,500 times on the day of its release and was selected by Apple as a “New and Noteworthy” Education app.
- The See.Touch.Learn.™ was in the top 10 iPad Education apps for the first week of its release.
- See.Touch.Learn.™ was downloaded over 10,000 times in the first two weeks, and over 65,000 times in four months
- See.Touch.Learn.™ has received almost 200 five-star ratings and 189 written reviews – far better than most apps in its category.
- Apple recently selected See.Touch.Learn.™ to be displayed on iPad in all Apple Retail Stores in the United States.
McClafferty is pleased with the website, the increased brand awareness and of course, the high app downloads. “The result is a great website and marketing programs that really resonate with Brain Parade customers and provide me with the flexibility and control that I need to effectively manage my brand, image, and relationship with my customers and prospects.”
Lotus Leadership Institute
(http://lotusleadership.net)
Bop Design was approached by Lorri Sulpizio, CEO of the Lotus Leadership Institute for a new website design for her firm. LLI is a San Diego based consulting firm focusing on women’s, sports, corporate, and non-profit leadership. The old LLI website was not serving as an effective credibility piece or lead generator. The website did not effectively communicate to LLI customer segments.
The new LLI website design effectively channeled the four customer segments to the appropriate section of the website. The new website design and content effectively differentiated LLI from the plethora of management consultants in San Diego. The new website design is SEO friendly, with targeted keywords integrated in the web content.
Once the website was designed and went live, the next task was to drive ideal customers to the website. Bop Design utilized email marketing tactics using MailChimp so that LLI could remain “top of mind” with both current and prospective clients. The new website design has dramatically helped in retaining visitors on the site and helping serve as a gateway to new clients. Average page views, time on site and number of visitors have all dramatically increased since the launch of the new website.
Blue Skies LLC 
(www.blueskiesllc.com)
Bop Design was approached by Diana Streit, Marketing Director of Blue Skies LLC about a new website design that resonated with Blue Skies’ four primary target customer segments: companies in life sciences, apparel & footwear, food & beverage and media & entertainment industry sectors. Blue Skies is a management consulting firm that helps companies adopt and implement new technologies to allow them to compete more effectively in their industries.
Bop Design created a website design that effectively guides each customer segment to the right section of the website. The website design needed to resonate with very different customer types and Bop Design created a website that effectively communicated with each segment.
The new and improved website design has served as a valuable sales tool and credibility piece for the Blue Skies team to reference as they build new relationships with prospective clients. The website consists of many educational resources like white papers and case studies that help complement the sales process.
