Website Design & B2B Internet Marketing Agency for San Diego & Orange County

Copywriting

Copywriting

Copywriting for Effective Internet Marketing

Many people think branding is just about a nice logo and a well designed website. Wrong! The copywriting on all marketing platforms (web, advertising, social media, brochures, etc.) conveys your firm’s unique value proposition. Copywriting ensures that there is no mystery on what makes your firm different than the competition.

B2B without the boring jargon

A B2B website can communicate its core competencies and services and still be engaging, useful and even entertaining. Bop Design doesn’t develop a single website until all copy is approved by the client—ensuring you’re signing off on a website that truly speaks to your clients and company values.

Writers who know your business

Unlike other agencies that have only one or two copywriters, Bop Design opts to have a network of marketing copywriters specializing in different industries. The copy will not only convey your company’s unique value proposition, but also include critical keywords to increase its keyword density and search engine ranking.

Our copywriters interview the experts in your business and truly get to know the personality of the organization. They ensure the company culture shines through every word to keep a consistent voice throughout the website, further solidifying your brand positioning.

Content Marketing

With almost all content marketing tactics, the underlying foundation is compelling copywriting. The copywriting helps set the tone for infographic design, white paper creation, blogging, email newsletter and social media marketing. Your firm can be pushing out content consistently, but if the copywriting does not use accurate industry terms or is grammatically incorrect, your content marketing efforts will be in vain.