Pavia Systems’ previous website did not do the job in terms of building credibility with its target market. Pavia develops software and tools for the transportation industry. Bop Design was hired because of its breadth of experience in software website design. The new web design focus on Pavia Systems’ main product, HeadLight, but is a scalable platform where more software products and applications can be added at a later time. The end result is a web design that resonates with state and local road-owning government agencies, consulting firms that offer project inspection services, road-building private contractors, manufacturers and other groups involved in the transportation infrastructure industry.