You’ve seen the ads, putting together a website is as easy as 1…2…3! All you need to do is add your logo, change the colors, and put in some copy, right?
It’s true that certain website builders, like Wix or Squarespace, enable you to build a website fairly quickly. However, building a custom B2B website is not so quick (or cheap). Here are a few reasons why those websites advertised on TV are so inexpensive and relatively quick to launch:
1. They Are Customizable Templates, Not Custom Builds
These website building services are template-based. You can choose a template and do various levels of customization, but it’s not a custom B2B website that is designed and built from scratch to meet your needs.
2. The Functionality Is Already Set, You Get What You Get
Being that these services make money on volume rather than individual pricing, they are fairly cheap to build. However, along with the minimal cost is minimal functionality. If you want to have custom animation or change how the CTAs function on your website, you are out of luck with a template. You get what you get with the existing functionality.
If you want to have certain features and functionality, your best bet is to work with a B2B website designer and developer who won’t “kinda make the website work,” but who will listen to your needs and make the website function or perform accordingly.
3. You Do All the Heavy Lifting
Just as you can build a house cheap if you do all the construction, you can build a website cheaply if you do all the heavy lifting. That means you have to choose all the images, write all the copy, upload all your resources, position everything on the right pages, implement all the search engine optimization, and more. If want to do all the work yourself, a template website may work for you. However, if you’d like to maintain control without doing all the heavy lifting, you are likely in the market for a custom website design and build.
4. You Get What You Pay For, Additional Services Are Additional
The great part, and major drawback, of a template website is that you often get what you pay for, and only what you pay for. It’s important to read up on what is included in the price of the build and what will be extra. Is customer support included or billed at a monthly or hourly fee? Do you need some minor development help? That often costs more and you will be billed every time you ask for revisions. Any additional feature or plugins will always cost extra and may be billed a recurring rate. It’s rare that it’s a one-time fee. While you can keep costs to a minimum if you don’t require any assistance, the costs can start to rack up if you want certain levels of customization for your website.
5. You Have Access to Customer Service, Not a Dedicated Team
Many of the template website services advertise that they have 24/7 support –which sounds great. However, it often means that the support is offshored to ensure support is always available, even at midnight in Missouri. It also means that you are emailing or calling into a support center with a rotating staff. If you call or email twice in the same day, chances are you won’t even talk to the same person. They will likely have a ticketing system, but those are only as good as the people entering the notes.
Conversely, custom built B2B websites are crafted by a dedicated team of 4 – 5 people. The advantage here is that you often only have 2 -3 points of contact and they become familiar with not only your business but with you, personally. There is a level of continuity and responsibility that the call centers just can’t provide.
6. The Ideal Market Is Small, Mom & Pop Shops
If you are that template website builder’s ideal customer, then you should absolutely work with them. They will offer you just the right amount of value for your budget. These types of services are often best for one-person consulting firms and mom and pop shops. Many of your clients will understand that you are a small-scale operation and won’t be put off by a simple, straightforward website that isn’t 100% customized.
Perform a 5-minute B2B website audit: https://www.bopdesign.com/bop-blog/2017/12/5-minute-b2b-website-audit/
B2B Custom Websites: Totally Worth It If…
Now that you know who would benefit from those cheap and easy-to-build websites advertised on TV, let’s talk about who can benefit from a custom B2B web design that is built from the ground up.
B2B custom websites are totally worth the investment if:
- You are looking to create a polished, professional image
- You need to build credibility with prospects, partners, or potential investors
- You are looking to establish your authority in your industry
- You are looking to build a living, breathing resource center
- You are interested in generating qualified leads for your business
There is a slew of other reasons to build a custom B2B website, but these are the main reasons why businesses consider it. For websites, just as in life in general, you get what you pay for. If you pay $50 – $100 for a website, it will look like an inexpensive website. If you invest in a custom web design, you will get a polished digital asset that accurately reflects your company as forward-thinking and established.
Learn more about custom B2B web designs for your business. Contact Bop Design today.