Back to SEO Basics: Owned, Earned & Paid

Back to SEO Basics: Owned, Earned & Paid

As we strike out on a new year of business with all the possibilities, it’s time to check our foundation. It’s a good time to ask before we execute a master marketing and search engine optimization (SEO) strategy, do we have the basics down? In this blog, we take you through the key things to consider in your sales, marketing, and SEO strategy. We are getting back to the basics of B2B marketing and how SEO factors into it. We’ll take a look at the three main channels of media: owned, earned, and paid and how to integrate all three into.... continue reading

What Is Influencer Marketing and How Can It Help Your Brand?

What Is Influencer Marketing and How Can It Help Your Brand?

Strategic advertising and public relations will help build awareness of your brand, but word of mouth recommendations reign supreme. According to the 2013 Nielsen Global Survey of Trust in Advertising, up to 84% of respondents say they consider “earned advertising” (word of mouth and recommendations from friends and family) to be the most trustworthy element in their purchasing decision-making process. Influencer marketing is another way of describing word-of-mouth advertising. It centers on attracting the interest and loyalty of a few key individuals (rather than an entire target market)—individuals who have a clear, demonstrated influence over potential customers. As noted, these.... continue reading

Automated Holiday Cards: The Worst Marketing Tool

Automated Holiday Cards: The Worst Marketing Tool

Every year, we receive a handful of holiday cards and emails from local businesses, consultants, and even clients. And every year we let out a big, bored sigh. It’s not that we don’t like seeing your group photo or that we don’t appreciate the gesture. It’s that, why not save those marketing dollars for a campaign that is thoughtful, creative, and actually differentiates yourself from the other companies? The holiday card may already be sent out for 2013, but here are some new ideas to explore for 2014: Clever End of Year Reports Maybe sales didn’t sky rocket this year.... continue reading

7 Marketing Resolutions for 2014

7 Marketing Resolutions for 2014

1) Break the Boring B2B Mold Watch out prospective clients. We’re tired of being told B2B is unimaginative, uncreative, and flat-out boring. We think you’re tired of hearing it too. Let’s talk about humorous headlines, sensational social media, and wonderful website design. Don’t worry, professionalism still comes first, but personality is a close second. 2) Experiment With Customized Social Advertising As a B2B-focused firm, we thought LinkedIn would always be our bread and butter. But just this month we experimented with Promoted Tweets on Twitter (for a webinar about LinkedIn no less) and gained some interesting impressions. While only receiving.... continue reading