Marketing and Advertising Solutions for Small Businesses

To reach your ideal customer, you need more than just one marketing tactic. Like a good cocktail, your marketing campaign should contain the perfect combination of ingredients. Think of our team of experts as your bartenders, serving up the optimal marketing mix and satisfying your company’s thirst for growth. Tiny umbrellas are optional:

• Ideal Customer Profile: Reaching a 60-year-old business owner requires a much different marketing approach than reaching a 19-year-old college student. Before we determine the right tactical approach, we need to determine who your ideal customers are. How will your customer be searching for your services? What do they read? What websites do they visit? Do they even use the Internet?

• Unique Value Proposition: Developing your unique value proposition will help you communicate your brand effectively and memorably. What can a customer expect if they decide to business with you? What marketing tactics will grab your customer’s attention and position your brand in the forefront of their mind?

• Tactical Plan: Bop Design will customize a tactical plan that addresses your objective, timeline and budget. We’ll employ a wide array of tactics — including search engine optimization (SEO), search engine marketing (SEM), direct mail, email marketing, social media marketing, PR and print marketing — specifically designed to meet your company’s goals.