What’s in a logo?

The Bop Design team performs exhaustive competitive research to determine a logo design that effectively positions your B2B firm against the competition. Establishing your company’s uniqueness through a logo design can come from a myriad of qualities including the name, color, fonts, shape and composition. Keep in mind, logos aren’t meant to be literal—they should be a visual peephole into the values and story of a business.

A logo fitting for billboards to business cards

A major consideration in logo design is the versatility of a logo. Logos should work in color or in black and white. Logos should work when it’s imprinted on something as small as a pen and as large as billboard. It should work on TV or on a car wrap. It’s critical to consider all the possible applications when designing a logo so your brand is visible throughout any medium.

A logo sets the stage for your B2B company’s visual brand. It will dictate the color, typography and graphics that will be applied to everything from your website to print advertising to promotional materials. At Bop Design, we ensure your firm is equipped with a versatile, timeless logo that successfully differentiates your firm.

Outside perspective

Even large marketing departments look outside their firm for a logo design resource. A B2B marketing agency like Bop Design provides an outside perspective with concerns only about the marketing objective and brand position—not about internal company politics or egos. We design logo concepts from scratch or build upon the legacy of the current logo design.

Award winning logo design

Don’t just take our word for it! Every year, Graphic Design USA awards Bop Design clients for logo design work. If you are a B2B firm that wants a logo design that will stay with your firm for the long-term, Bop Design is the agency of choice.

Connect with Bop Design

We have helped companies in many B2B industries with their branding initiatives. Whether a B2B company is just starting out or its business model is evolving, the brand messaging and positioning is the foundation of any marketing strategy. Bop Design has helped develop engaging brands in the following industries.

Top Marketing Priorities for B2B SaaS Firms

B2B Branding Trends for Technology Firms 

Tips for a Consistent B2B Brand Identity

B2B Logo Design: More than Meets the Eye

Holiday Marketing Ideas for B2B Brands

A 3-Step Guide for Leading a Successful B2B Rebrand

Why B2B Web Design and Rebranding Projects Are Emotional (& What to Do About It)

3 Crucial Pages to Include on Your B2B Website

How to Build an Effective Google Ads Landing Page

What Your Fonts Say About Your B2B Brand

How to Make Your B2B Webinar or Video Conference Look More Professional

Common Copywriting Errors That Make Readers Cringe


Let’s talk about your project

Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.

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