What’s in a logo?
The Bop Design team performs exhaustive competitive research to determine a logo design that effectively positions your B2B firm against the competition. Establishing your company’s uniqueness through a logo design can come from a myriad of qualities including the name, color, fonts, shape and composition. Keep in mind, logos aren’t meant to be literal—they should be a visual peephole into the values and story of a business.
A logo fitting for billboards to business cards
A major consideration in logo design is the versatility of a logo. Logos should work in color or in black and white. Logos should work when it’s imprinted on something as small as a pen and as large as billboard. It should work on TV or on a car wrap. It’s critical to consider all the possible applications when designing a logo so your brand is visible throughout any medium.
A logo sets the stage for your B2B company’s visual brand. It will dictate the color, typography and graphics that will be applied to everything from your website to print advertising to promotional materials. At Bop Design, we ensure your firm is equipped with a versatile, timeless logo that successfully differentiates your firm.
Even large marketing departments look outside their firm for a logo design resource. A B2B marketing agency like Bop Design provides an outside perspective with concerns only about the marketing objective and brand position—not about internal company politics or egos. We design logo concepts from scratch or build upon the legacy of the current logo design.
Award winning logo design
Don’t just take our word for it! Every year, Graphic Design USA awards Bop Design clients for logo design work. If you are a B2B firm that wants a logo design that will stay with your firm for the long-term, Bop Design is the agency of choice.
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Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.