Elevating B2B brands for 15+ years
At Bop Design, we’re more than an award-winning B2B web design and marketing agency – we’re your strategic partner. With a laser focus on B2B brands and companies, we understand the unique intricacies of your world. As a proud woman-owned business, we are a top-ranked agency in the industry, and our trophy shelf is ever-growing. But our real strength lies in delivering tailored strategies that bring leads knocking at your door. Let’s navigate the B2B landscape together and turn your goals into reality.
We don’t just design. We shape B2B brands.
WEBSITE DESIGN
Beautiful design. Inspiring copy. Quality leads. Yes, you can have it all with a B2B website design that ticks every box, and finally works for you.
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CONTENT MARKETING
Blogging, social, SEO, copywriting, paid search, email campaigns – we bring expert strategy and execution to keep those leads and conversions coming.
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BRANDING
Say hello to WOW at first sight. Whether you need a logo, marketing materials, or a whole new brand guide, we position you for victory in the B2B marketplace.
Check it out Your company has recently hired a B2B web design and marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content. This can be an exciting time since this marketing agency can help your company identify new business development opportunities, close new deals, and generate new revenue.
In terms of maximizing the value of this B2B marketing agency partnership, the following are some best practices.
Trust
Your company hired an agency because they are the experts on which B2B marketing tactics work and which practices may not be optimal. You hired the agency to take the lead and, because they do this all of the time, there needs to be an element of trust. There does not need to be blind trust, but there needs to be some faith that the B2B marketing agency knows what they are doing. Constant questioning and skepticism tend to impede the process and slow down results.
B2B marketing agency partnershipDefine success
Before starting a project with a B2B marketing partner, it is critical to define what success is and ensure that the agency you have hired is confident that they can deliver on your expectations. Success should be formally defined before a contract is signed. You should not ask for a guarantee of success, but at least make sure that your company and the hired agency are on the same page. Is success tied to the number of leads each month, closed quarterly business, increased traffic, securing a specific client, or something else? Success needs to be formally stated and written down.
Why consider hiring an outside B2B marketing agency?Two things you know best
Trust is important but there are 2 things you will know better than the agency you hire: your company’s ideal client profile and your company’s sales process. Make sure to clearly communicate both items as much as possible—not only at the beginning but through the entire partnership. This proactive communication will ensure that tactics employed by the agency will result in more engagement with your ideal prospective client AND give you the tools in the sales process to nurture this prospect from a general inquiry to a qualified lead to a committed relationship.
Top tools for B2B marketersAgency takes the lead
Let the marketing agency do their job and take the lead. You don’t want a B2B marketing agency to be order takers. Rather, you want them to be proactively thinking of ways to generate more business for your company. Make sure you allow them to drive the lead generation strategy and be creative on ways to build brand awareness. In the agency interview process, if you find a prospective agency to be passive and not aggressive, move on to the next option.
Drive the lead generation strategyReporting
If your company and the agency have defined success, it better be measured monthly! In the agency interview process, directly ask about an agency’s reporting and optimization process. Request that there is a monthly report and activity call so that you can determine that you are getting the most from your relationship. Regular reporting will track results and hopefully showcase success.
Top tools for B2B marketersHiring the right B2B marketing agency is crucial
Selection of the right agency is critical. If you don’t select the right agency the first time, it can postpone success for years. However, just as important as the selection of an agency is managing the agency effectively to maximize your company’s investment. If you adhere to the philosophy above, you will be on the right track.
Why selection of the right agency is critical
Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.