What is B2B web design?

Effective B2B web design is a polished, custom digital platform that integrates your company’s branding and messaging to appeal to your ideal buyer. Business-to-business (or B2B) website design varies from B2C in that it often must appeal to a variety of decision-makers across levels of leadership and vastly different needs.

See what you get with our B2B Website Designs >


B2B website design trends for 2024

After 15 dynamic years in the B2B website design space, we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites.

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google.

Let’s have a look at the trends shaping the future of B2B web design in 2024.


7 B2B website design best practices

Web design is such an exciting industry to be a part of, especially when you get to see innovative, lovely designs. While there are a vast amount of beautiful, functional websites, there are also a ton of ugly, overdone, useless websites.

Based on our experience, we’ve compiled a list of the best B2B web design practices to ensure web designers are creating functional, useful websites.


B2B web design frequently asked questions

Connect with Bop Design

B2B is a business sector comprised of many different industries. We understand the B2B sales and marketing process and what makes it different—multiple decision makers, longer sales cycle, longer-term partnership, higher-priced sale, etc. We focus solely on the B2B industry—helping companies attract, differentiate and convert. We have extensive experience creating professional B2B web designs for the following industries:

“Working with Bop Design has really elevated our business. Bop is basically our extended team when it comes to marketing. It’s been a game changer, our online presence just looks right. If I had to summarize in four words how to describe our engagement with Bop Design, I would say it was easy, proactive, straightforward, excellent.”

Christian Tagliapietra, VP of New Projects


B2B Branding Trends for Technology Firms 

Boost Your B2B Website’s UX: Five Spots to Focus On 

Google PageSpeed Insights for B2B Websites

Managing Business Listings Online: Common Errors to Avoid

7 B2B Website Design Trends to Look For in 2024

Crafting Exceptional B2B Websites: A Guide to Masterful Conversion and User-Centricity

The Ultimate Guide to B2B Website Design: Top Strategies for Unbeatable Results

B2B Web Design Tips for SEO

Dark Mode in B2B Website Design: Considerations

B2B Website Design Tips: Embedding vs Integrating Forms

Typography Trends for B2B Websites

B2B Website Design: The Comprehensive Guide to Rockstar Websites


Let’s talk about your project

Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.

Privacy Policy(Required)