Bring your AI solutions to life with the right website strategy
Make a brand impression
Branding is more than a talking point for your marketing team. It’s how you tell the world who you are, and how you make your AI solutions memorable. Clear branded elements like your color palette, typography, and graphics style support your position as an industry leader.
Leverage AI visuals
Speaking of branding, the right videos, graphics, and interactive elements make AI technology more tangible and easier to understand. Whether you choose animated explainer videos or responsive integration flow charts, high-quality visuals can move visitors through your website and towards becoming a lead.
Create engaging customer experiences
Why should customers trust your AI developers if your website isn’t user-friendly? A professional interface and a smooth user experience builds brand confidence and reinforces the quality of your AI models. Plus, thoughtful web design for AI companies can positively impact search engine optimization (SEO) efforts.
Get industry-specific
The B2B sales process can be arduous, but there are things you can do on your website to establish credibility quickly. Pages that are designed to speak to specific industries enable you to showcase the applications and use cases buyers care about most. They tell decision-makers that you “get” their needs and that leveraging AI can help them achieve their goals.
Highlight integrations, APIs, & partners
Stand-alone, legacy technology systems are a thing of the past. Today, every buyer wants to ensure that new solutions will work seamlessly with their existing technology stack. The best web design services for AI companies should understand how to feature your integration capabilities and partnerships across your website.
Share AI-driven success stories
B2B buyers want proof that your AI technology will work for them, and your website design offers multiple ways to share evidence of your success. You can include customer testimonials or create downloadable case studies. Or you can leverage social proof from third-party review platforms. For the best results, choose an AI web development agency that offers guidance on which levers to pull, when to deploy them, and where to place them.
Web design for AI companies from a team that's…
Experts in WordPress
We’ve been in a committed relationship with WordPress since Bop Design began, and it is the only CMS platform that we use. As a result, we’re experts in creating user-friendly, scalable, secure, and easy to maintain WordPress websites.
Lovers of lead generation
Our services are firmly rooted in data-driven best practices for AI website design. After all, what’s the point in creating a visually stunning page if it isn’t also a lead generation powerhouse?
Staunchly boutique
The big players in B2B marketing for AI have one thing in common: they can’t match us in personalization. At Bop Design, we’ve cultivated a close-knit team of seasoned experts, allowing us to provide dedicated attention to each project and deliver incredible results.
In it for the long haul
We don’t view web design projects for AI companies as churn-and-burn opportunities. Instead, we see each client and project as the start of a long-term relationship. We treat our team the same way, which means our clients enjoy continuity and stability throughout our partnerships.
Obsessive about strategy
The first step in any website project we work on includes a deep dive into your business – from your products and solutions to your story, voice, and goals. By embracing a holistic approach to AI web design services, we create websites that not only embody brands but accelerate their growth.
Focused on customization
If you’re looking for a cookie cutter website built in a week, Bop Design isn’t for you. But if you want brilliant marketing solutions that feature tailored visuals, engaging content, and web development techniques proven to drive success, you’re in the right place.
Featured AI success stories
Opus 2
AI & ML | SoftwareRedesigned B2B website delivers better UX, engagement, and brand perception. See case study to learn more.
Learn More Read case study about Opus 2+25.44%
Sessions
+8.42%
Organic Search Sessions
+58.41%
Direct Search Sessions
+6.77%
Engaged Sessions
+34.41%
New Users
+32.22%
Users
ReflexAI
AI & ML | SoftwareSee how an innovative AI software firm drives growth with rebrand and B2B website redesign. View case study.
Learn More Read case study about ReflexAI+215.36%
Sessions
+178.35%
Organic Search Sessions
+229.05%
Event Count
+173.97%
Engaged Sessions
+231.89%
New Users
+236.20%
Users
Pyramid Analytics
AI & ML | SoftwareBop Design translated a client's vision into a responsive and modern website, including an updated sitemap and content structure with buyer journeys top of mind.
Learn More Read case study about Pyramid Analytics+81.1%
Users
+83.4%
New Users
+68.76%
Engaged Sessions
+14.49%
Conversions
InfiniaML
AI & MLDelving into AI and machine learning, Bop Design's case study on InfiniaML outlines our strategic approach to enhancing tech-driven marketing.
Learn More Read case study about InfiniaML+60.14%
Users
+65.05%
Sessions
+71.02%
Page Views
+3.62%
Pages Per Session
+383.82%
Social Traffic
+30.38%
Referral Traffic
How to Increase Revenue with a B2B Content Strategy
Content marketing is not merely blogging for blogging’s sake. It’s a proven way to increase brand awareness, attract the right traffic to your website, build up authority in your industry, generate new leads, and nurture existing leads.
Guide to Preparing for a B2B Re-Brand & Logo Design
To stand out from the competition in a crowded global marketplace, building a strong brand is crucial for success in the B2B realm.
Inbound Lead Generation + Management Guide
In this guide, we share effective tips to create a well-crafted strategy to build rapport with leads.
Common questions about web design for AI companies
How much does a website from Bop Design cost?
Where can I see examples of compelling B2B websites for AI brands?
How long does the web design process take?
What can I expect from your B2B web design process for AI companies?
Why should I use Bop Design copywriters instead of AI?
What kind of performance can I expect from my new AI website?
Who from my team should I involve in a B2B web design project?
What to include in B2B website designs for AI companies
Impactful product pages
After the homepage, solution pages are the most heavily trafficked pages of any B2B website. Each product or solution your AI brand provides should get its own dedicated web page, complete with content on key features, benefits for customers, integrations, etc. Leads should be able to get enough information on these pages to confidently fill out a form.
Applications or use cases
Some website visitors will skip your product pages, caring less about the solution’s functionality and more about its potential to help them solve problems. For these buyers, pages that address specific use cases and show how your AI solution helps brands overcome challenges are the key to lead generation.
Industry pages
Most buyers aren’t looking for a one-size-fits-all AI solution. They want to know that you understand their industry’s unique processes and challenges, and that your product will work for them. Industry pages should be written to speak to specific customer personas and address the benefits that matter to them most.
Integrations or specifications
For many B2B buyers, your AI solution will be part of a larger technology stack. An integrations page allows you to show stakeholders how your product communicates with systems like CRMs, ERPs, website platforms, email marketing solutions, and more. If you offer APIs or custom integration services, be sure to highlight those as well.
Resources + case studies
B2B buyers are skeptical at best, meticulously cynical at worst. If you don’t include proof of concept, how can your prospects believe that your AI solution really works? Case study pages should include details on use case, industry, and ROI with hard numbers wherever possible. Qualitative content like whitepapers, webinars, and even blog content can further prove your expertise and increase your appeal to discerning leads.
Company or About pages
Your target personas don’t just care about your product. They also care about who you are — your story, your team, your culture, and your growth. Pages about your AI company provide helpful insights into the leadership behind your solution and build credibility with potential buyers.
Calls to action
Including compelling CTAs on important pages allows prospects to easily schedule a call or demo for a personalized look at your solution. We recommend web designs for AI companies that include several CTAs that are easy to find. You can also test different CTA placements or styles to find the options that work best.
Engaging UI/UX
Don’t let website visitors get lost in long paragraphs of text. They don’t need to know every detail — just enough to make them want to see more of your solution. The best way to achieve that is by designing a website with a thoughtful user interface (UI) and engaging user experience (UX).
Clear, consistent branding
If you don’t already have a brand guide, it’s time to put together a group of internal stakeholders and decide on brand elements like messaging, typography, color palette, and graphics style. For the best lead experience, your branding should match across your website, social media channels, email campaigns, and marketing collateral.
AI solution visuals
Visual elements help break up text on your web pages while providing valuable information to visitors. If you have a platform interface, add screenshots to showcase the user-friendly design. Want to explain how your solution communicates with other systems, or describe the implementation process? Create a custom graphic or timeline that breaks down the steps.
Interactive elements
Interactive elements bring your solution to life and let you highlight the features and benefits of your AI product. Video is a well-known example, but you can also include elements like responsive integration flow charts, maps showing geographical coverage, or hover effects that help users focus and guide them towards CTA forms.
Clear calls to action that capture leads
If visitors can’t find your calls to action, they can’t take the next step in the sales process. To make your CTAs easy to find, you can use bold banners, colorful buttons, pop-ups, or on-page forms that visitors can fill out immediately. You can also test options like exit modules, sticky CTA forms, and CTAs in your menu to see how visitors respond.
B2B AI lead management
Generating leads from your website involves two key steps. First, you must attract your target buyers. Then, you need to convert them from a visitor to a prospect by prompting them to request a demo or contact your team.
A website that incorporates SEO and conversion rate optimization (CRO) best practices can deliver high-quality leads to your sales team. But to achieve your business goals, you’ll also need the right lead handling processes in place.
Test web forms regularly
Faulty forms on your website can stop leads from entering your systems. We recommend testing your website forms each month to confirm they are working and communicating with your CRM, email inbox, or other lead database.
Check for junk
Email providers are constantly making updates to sift out spam from your inbox, but sometimes they can misdirect valuable opportunities. You can prevent some of this by marking emails from form senders as “safe,” but it’s still best to look at your junk folder or promotional email tab every day.
Respond within one day
The faster you respond to new leads, the more likely you are to close the deal. While ideally all incoming requests should get a response within the hour, replies should be sent by the next business day at the latest.
Include high-quality content
Every email you send is an opportunity to build brand credibility for your AI product. By including references to insightful blog posts, case studies, or third-party reviews, you can generate trust with leads. Don’t forget to proofread each email — typos can derail the conversation quickly.
Nurture leads across channels
Email isn’t the only way to drive conversions. Adding in channels like phone calls, Zoom meetings, and even direct mail (we know, but it does work!) can boost the effectiveness of your nurture campaigns. You can use these channels to build a personal relationship with prospects while keeping your brand top of mind.
Incentivize potential customers
Providing an incentive tells your prospect that you’re serious about securing their business. It can also be a helpful reminder to keep the sales process moving, especially considering the lengthy timeline of B2B deals.
Make sure to consult with your internal teams to decide on possible incentives like subscription discounts or free add-ons. You’ll want to be sure the incentives are enticing, but not too good to be true.
Web Design Resources for AI Brands
CRO 101: Best practices to make your B2B website perform better
5 strategies for celebrating company milestones
The impact of AI on B2B website design and how to adapt
The role of UX/UI in conversions: Why user experience drives B2B marketing success
Optimizing B2B web design for voice search: Best practices for the AI-driven internet
Why B2B marketers should embrace chatbots
WordPress vs. HubSpot CMS
WordPress vs. Sitecore
WordPress vs. Webflow
B2B marketing: An overview of off-page SEO tactics
How we’re using AI for B2B marketing and design
WordPress vs. Prismic
Tell us what you’re looking for
Don’t hold back! We’re ready for every challenge. Give us the details on your dream website for your AI brand, and we’ll show you how we can make it a reality.