Biotech

Biotech Website Design + Marketing Services

Whether you’re a medical device company, drug development firm or clinical research organization, Bop Design will build an effective mix of marketing tactics for biotech firms including website design, brand identity, SEO, content marketing and more. Maybe you need a rebrand to position your firm for another round of funding, maybe you need to reach more decision makers about your revolutionary new device, or perhaps you are looking for collaborators to get your drug to market. No matter what your goals, we are here to listen and design a branding and marketing program to meet those objectives.

Biotech Website Design

Most biotech firms have many constituents to communicate to. Your website design is a critical component in communicating to all of your market segments. A biotech website design is typically a collection of microsites—one communicating to prospective business partners, one communicating to consumers, one communicating to investors, one communicating to the medical community, etc. The Bop Design team implements a website strategy and design that weaves all of these microsites together to create a seamless experience for the website visitor.

Attain Multiple Objectives

A biotech marketing strategy can have numerous marketing goals—attracting customers, wooing investors, discovering viable strategic partnerships, identifying acquisition opportunities and building overall confidence in a product or technology. Bop Design helps your firm determine short-term and long-term marketing objectives and develop a tactical plan to achieve marketing goals. These marketing goals can help with both B2B marketing objectives and B2C marketing objectives.

Holistic Approach

Once there is consensus on the marketing objective, Bop Design executes a tactical plan based on the agreed upon strategy. We help biotech firms attract more visitors to their website, increase brand visibility through web channels, strengthen SEO and build a viable lead generation strategy.

Biotech Website Launches:
Before & After Statistics

We have generated measurable results for biotech companies! Download the biotech website case study to view key performance metrics that showcase the value of a biotech website redesign.

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Your Tactical Extension

The Bop Design team acts as a tactical extension to an internal biotech firm’s marketing department. Typically, we work with the internal marketing director and act as a virtual or outsourced marketing team. We quickly understand marketing objectives—be it increased market share, more credible brand messaging, new market segment, etc.—and tailor a marketing mix to best achieve those goals. We also identify marketing best practices that a biotech firm needs to implement immediately.