Answers to our most frequently asked questions
Facing a mile-long list of questions about your B2B web design or marketing project? We love questions! Consider us your go-to resource to get the answers you need to move forward. Scan the list below for the most common questions posed by other B2B marketers like you. If you don’t see your question here, drop us a line.
The short answer is: there’s no short answer. B2B websites from Bop Design are customized to your company, so there’s a big variation in price. Just like buying a car, the final price is determined based on what you ultimately want to accomplish and the features you’ll need to help you get there.
That said, we know you’re on this page for answers — and that means numbers. Most of the B2B websites we create cost between $25,000 to $75,000. We work with businesses that are serious about growth, and this price range represents the level of depth of design, copywriting, coding, and testing necessary to make sure you have the best website to support your business goals. Most businesses keep their B2B website in place for between 3-5 years before undertaking a refresh or redesign to re-align with their business goals and keep up with the times.
Your website says a lot about your business — even before your first contact with a customer. As a “24/7, always-on” sales tool, your B2B website is often the first point of contact between you and a potential client.
A well-designed website establishes the foundation of a strong working relationship by educating users on what you do and why you’re different, showcasing thought leadership in your category, and answering initial questions about your products and services.
Quality design builds trust, delivers an exceptional user experience, increases your brand’s awareness, connects you to a broader audience, and positively impacts your search engine rankings.
Your search will likely turn up many individuals and companies claiming they can build you a website. But unfortunately, not many can build a B2B website that effectively meets your business goals and is also easy to manage, maintain, and update.
It’s important to ask about the company’s process and to check out its portfolio. Find out more about the team members who will be involved by asking about their experience. Discuss payment options to make sure they work for your company. Finally, seek out references and read reviews. A reputable B2B web design company won’t be shy about connecting you to current and former customers.
Your website development process will depend on your specific design, content, and functionality needs, plus the responsiveness of your team. That said, we complete most of our custom website redesigns and builds within 16-20 weeks.
A typical website project has 6 phases: discovery, concepts, content, design, development, and launch. At Bop Design, our phases follow a waterfall project management style, so if one phase is delayed, it pushes out the remaining phase timelines. You’ll be kept in the loop the entire time as you provide feedback and input on design, content, and development. Website design is a collaborative process, and your voice is a valuable part of the conversation.
The sitemap is a critical piece of every website. In a nutshell, the sitemap is the mile-high view of all the pages on your new website, laying out its navigational structure.
As you take on a B2B website redesign, you may end up transferring all the pages from your current site to your new site — or it might be time to consolidate or expand your pages to make the site easier for users to navigate. Bop Design will evaluate the content on your current website (if you have one) and create a new sitemap with recommendations that align with your company’s goals.
Every website we create is built in WordPress. WordPress is one of the most popular content management systems (CMS) for B2B websites — for a good reason. The WordPress platform gives you autonomy: once your website is complete, your marketing team can make changes via an easy-to-use backend interface.
WordPress has lots of available plug-ins (pre-built tools) that extend functionality. Some examples include appointment bookings, quote generators, and webinar registrations. Plug-ins are a great way to add more functionality to your website quickly. We’ll help you choose the right plug-ins for what you’re trying to accomplish and make sure you know how to use them.
“User experience” (UX) is how a visitor feels when navigating through a website. Ever visited a website that felt “clunky,” “dated,” or just plain hard to use? What you were feeling was poor UX.
Positive user experience translates into positive outcomes for your business. How visitors feel affects how they respond: the actions they take (do they click on your “Contact Us” button?), the way they think about your website (is it appealing and easy to use?), and the way they feel about your business (is it trustworthy, and can it deliver what customers need?).
A good user experience engages visitors with your website content, creates a sense of trust, helps users find the information they need, and encourages conversion. All our B2B website design and development choices are driven by how your users will be impacted and whether your website is showcasing your company in the best light and encouraging users to take the actions you want them to take.
“Mobile-friendly” can mean lots of things, including responsive design (see next question) or a simplified website that is easy to read on smaller devices. Mobile-friendly development detects when users are visiting from a mobile device and loads the appropriate design to ensure your website is easy to read and interact with.
Google shed some light on their super-secretive ranking algorithm by revealing that websites that are mobile-friendly will be ranked higher than websites that are not mobile-friendly (yup, SEO is affected). Why? Sites that aren’t mobile-friendly create a poor user experience — something Google is trying to avoid, and you should be, too.
Responsive web design is a popular form of design and development that automatically restructures the appearance of a website depending on the type of device being used (like a desktop computer, mobile phone, or tablet). It’s different from a separate mobile site, as it keeps all your original design and content the same. Not only is it beneficial from a user experience, but it’s also proven to increase search engine rankings and is the preferred development option by Google.
Your website should be more than an online brochure — it should be a 24/7 lead generation and nurturing tool. Websites that generate quality sales leads have an intuitive website design that guides a prospect toward a conversation with your sales team. A lead-generating website should also have high quality content that drives customers to fill out contact forms, download content, or sign up for your newsletter. We keep all these things in mind when we design and develop your new B2B website.
When hiring a web design agency, it’s crucial to review examples of their work and see if you like them. Don’t just look at the overall aesthetic, look at the results generated for companies in your industry. We’ve helped many companies in industries like technology, SaaS/software, engineering, and more transform their websites to generate measurable results.
Check out some of our B2B website design work here: https://www.bopdesign.com/portfolio/
While we can’t guarantee specific performance metrics, a good number of our clients see an uptick in engagement, faster page load speeds, better lead quality, improved traffic, and better conversion metrics.
It takes a team to bring a B2B website to life. That’s because each person brings specialized knowledge and experience to the project. When partnering with Bop Design, you’ll work with our team of project managers, designers, strategists, content directors, copywriters, SEO specialists, developers, and technical leads.
When building the team that will manage the project on your end, we recommend including marketing leadership, a salesperson or leader, and the company’s visionary (often the CEO or a C-level executive).
While gathering key players is important, we’ve learned through experience that website design projects are more successful when you limit your team to a small team of core decision-makers. Large committees slow down the decision-making process – as they say, too many cooks spoil the broth.
Content marketing is a way of engaging with customers and potential clients on an ongoing basis — something your customers appreciate and search engines, like Google, value. In contrast to traditional and paid marketing (like Google ads or printed materials), content marketing is a more organic approach that focuses on demonstrating your company’s knowledge and industry leadership, not pushing a hard sell.
Content marketing includes creating digital assets (examples: blogs, videos, email campaigns, social media posts) and thought leadership pieces (white papers, industry reports, buyer’s guides, and more) designed to generate interest and educate buyers about your company’s products or services. It helps to build trust with your target audience and can be leveraged when nurturing leads through the sales funnel.
Each of these pieces should be carefully crafted with design and copy that supports your unique value proposition, current messaging, and visual aesthetic.
When executed the right way, content marketing will indeed generate leads. An effective content strategy incorporates SEO tactics to attract the right traffic, educates website visitors (or followers) about the value of your products and services, and encourages visitors to convert.
It’s not a shotgun approach — and it doesn’t happen overnight. Quality content management strategies are carefully considered and executed to connect you with the most promising prospects and help advance them to the next stage in their journey with your company.
If you are considering a branding or rebranding project, you may be wondering whether it’s worth it. Yes, it’s worth it. If your brand has a dated image, poor user experience (UX), or doesn’t align with your industry, prospective clients are more likely to overlook you and head to your competitors.
A credible brand establishes the expertise of your company and what makes you stand out from competitors in your field. A well-crafted brand provides a clear and coherent message and brand promise that is then executed consistently through every customer touchpoint.
Whether you’re looking for a new brand logo or a refresh of your existing logo, your logo should be versatile and accurately reflect your brand values and guidelines.
At Bop Design, our experienced in-house graphic design team looks at your existing visual identity, considers your updated goals, and performs competitive research to see how others in your industry represent themselves visually.
We use all this intel to craft original, bespoke designs that align with your company’s culture and brand promise while making sure your logo is versatile enough to use in all media and brand materials.
Want to know more about our B2B web design, marketing, or branding services? We’re happy to talk. The first step is an informal conversation (no pushy sales tactics, we promise!) with our Business Principal, Jeremy Durant.
Give us a call at 888-670-7803 or fill out a contact form. During the discussion, Jeremy will want to know more about your company: who you are, your goals, why you’re interested in updating your branding, and anything else you think is important for us to be aware of before generating a detailed quote. The better we know you, the more helpful we can be. No pressure. No commitments. Just a no-strings-attached chat about what’s next for your business.