Position your consulting brand
As a B2B marketing agency that consistently works with consulting firms, Bop Design creates a clear brand message for your business ensuring there is no mystery in what makes your consulting firm different from others in the marketplace. The brand messaging and positioning is carried through all marketing platforms such as the website design, print collateral, content marketing, social media, etc.
Website as resource center
One of the most effective ways to position a consulting firm as an innovator in the marketplace is with a continuously updated website. A consulting firm website not only has to convey your various service areas, but just as important, give 25% of your expertise away for free. The website cannot be a static brochure!
That’s right, a consulting website needs to be a “living, breathing” resource center in order to generate and nurture the right client leads. This is where content marketing comes into play. The website needs to be continuously updated with new thought leadership content such as blogs, white papers, infographics, etc. This is when a consulting firm’s marketing strategy garners the most value from a B2B website design.
Tactics to support your mission
What is your current website saying about your consulting firm and its service delivery? Is your consulting firm utilizing a responsive website design to cater to mobile visitors? Is your consulting firm churning out content relevant to your target market?
When selling consulting services you’re not always speaking directly to the decision maker, but instead working through intermediaries. Consistent content creation, a compelling brand story and a purposeful website design help a prospect understand your consulting firm’s capabilities and gain positive recognition from the management team.
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Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.