B2B social media marketing services

Don’t lose focus with the huge consumer brands and celebrities on social media—your clients are out there too! We help B2B firms find their social niche—the platforms your ideal clients are already engaging in—and target them with valuable content that positions your brand properly. For our clients, it’s not always about the number of followers, “RTs” or “likes,” it’s if you’re converting the right people through social media marketing.

As a holistic marketing agency, Bop Design recognizes that social media marketing can be a powerful branding vehicle when it’s part of a comprehensive marketing strategy. It serves as a valuable tool to link prospects to your website, where they can start a conversation with you. It can also help establish your company as a thought leader by promoting events, articles written, board affiliations, etc. In the client buying process, you want your firm to be top of mind when a need arises—content marketing via social media ensures that your target market never forgets about your company.

Many people think of social media marketing as Facebook, LinkedIn and Twitter but that is the tip of the iceberg. Social media marketing involves any web platform that prompts dialogue between users. There are numerous industry-specific web platforms where dialogue occurs. Bop Design identifies forums where your company should be active, getting you in front of prospects, strategic partners, and current clients and positioning you as an expert.