Software

Marketing + Web Design for the SaaS and Software Industry

A software company’s website design and content marketing strategy should be as cutting-edge and forward thinking as its software product! Bop Design creates visually engaging, responsive websites and marketing platforms that clearly communicate the uniqueness of a software’s applications and benefits. We create dynamic software brands, design cutting-edge websites and implement engaging content marketing plans to get your software & SaaS company and thought leadership content in front of your target audience.

Your Brand Architect

It’s essential to conceptualize and institute a B2B branding strategy and communications plan that hits at the pain points and benefits that resonate with your target market. We identify a software product’s competitive advantages and weave this messaging throughout all marketing communications–from the website to marketing collateral to ongoing content marketing. We work together with your internal marketing and management team to clearly define and relate the main value proposition, emphasize the uniqueness of your solutions and differentiate your brand from other competitors in the crowded software space.

Website as the Focal Point

The goal of most digital marketing tactics is to drive your target market to the company website. The website design needs to “look the part” and position your software as technology-driven. The website content must include case studies, white papers, guides and infographics to build a case of credibility to visitors. The website needs to be constantly updated with keyword-rich content relevant to your target market so they find your software or SaaS website and stay on there for a while. The longer a visitor stays on the website and the more content they consume, the more likely they are to request a software demo, complete a form, or pick up the phone to call your sales staff.

Content Marketing for the Software & SaaS Industry

The website and brand messaging are just the beginning of any software or SaaS company’s marketing plan. Content marketing tactics such as blogging, social media marketing and digital advertising drive ideal traffic to the website and increase website conversions. Ongoing blogging helps achieve SEO objectives and drives more organic traffic to the website. Paid digital marketing tactics like Google AdWords and LinkedIn Sponsored Updates ensure that your content gets in front of a larger audience of prospects.

Software Website Launches:
Before & After Statistics

Bop Design has helped countless B2B software companies across North America with redesigning their websites. Software companies need to look cutting edge and we help them look the part, plus we amplify website visibility with increased traffic and time on site. Download the case study to see what Bop Design has done for software companies!

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Position Your B2B SaaS & Software Company for Success

Staying on top of your game in the software industry is no easy task. With the burden of constant innovation and customers demanding new tools and updates, it’s hard to focus on marketing. Let us take that burden on. Too many times software and SaaS clients come to us after years of marketing neglect to help reposition them for success with branding, website and web development services. Not only can we get you back on your game, we can help keep you there with ongoing content marketing services, positioning your firm as an industry thought leader.