The easier it is for a prospect to understand a technology’s benefits, the more likely the prospect is to make a commitment to purchase. We create marketing platforms and implement content marketing tactics to attract investors, create strategic partnerships and convert customers. Ultimately, technology marketing must effectively convey the product or service’s unique value proposition, proprietary process and industry specialty.
Marketing as unique as your brand
At Bop Design, we are much more than a B2B web design agency. Before implementing any tactics, we have lengthy discussions about a technology firm’s long-term marketing objectives. Is the goal to attract venture capital? To be acquired? Increase sales? Is the focus on B2B marketing or B2C marketing, or both? Based on the marketing objective, Bop Design starts with the marketing foundation—corporate identity, brand messaging, website design—then devises a tactical plan to help convey the technology’s competitive advantages and emotionally engage in the marketplace.
Tactics that spell I-N-N-O-V-A-T-I-O-N
If the brand assets don’t look special, how special is the technology? As a technology firm markets its product or service to its target market, it is critical that the brand assets position the firm as innovative and forward thinking. For instance, a technology website needs to be a responsive design—not only to attract mobile browsers but also to position your technology as cutting edge. Implementing a tailored marketing mix of responsive website design, social media and branded materials links your firm to a more believable brand promise.
Featured technology projects
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Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.