Technology

B2B Marketing + Web Design For Technology Companies

A technology company spends great time, money and resources on research & development to perfect their B2B product or service, so why would you not invest the same amount in marketing those products to ideal customers? The failure of many technology companies is lack of brand awareness. Bop Design works with new and veteran technology companies to determine their unique brand position and target market segments. With this established, we implement a holistic marketing strategy that includes B2B website design and content marketing to generate and nurture ideal client leads.

Convey Value

The easier it is for a prospect to understand a technology’s benefits, the more likely the prospect is to make a commitment to purchase. We create marketing platforms and implement content marketing tactics to attract investors, create strategic partnerships and convert customers. Ultimately, technology marketing must effectively convey the product or service’s unique value proposition, proprietary process and industry specialty.

Marketing As Unique As Your Brand

At Bop Design, we are much more than a B2B web design agency. Before implementing any tactics, we have lengthy discussions about a technology firm’s long-term marketing objectives. Is the goal to attract venture capital? To be acquired? Increase sales? Is the focus on B2B marketing or B2C marketing, or both? Based on the marketing objective, Bop Design starts with the marketing foundation—corporate identity, brand messaging, website design—then devises a tactical plan to help convey the technology’s competitive advantages and emotionally engage in the marketplace.

Tactics That Spell I-N-N-O-V-A-T-I-O-N

If the brand assets don’t look special, how special is the technology? As a technology firm markets its product or service to its target market, it is critical that the brand assets position the firm as innovative and forward thinking. For instance, a technology website needs to be a responsive design—not only to attract mobile browsers but also to position your technology as cutting edge. Implementing a tailored marketing mix of responsive website design, social media and branded materials links your firm to a more believable brand promise.

Technology Website Launches:
Before & After Statistics

A technology company could have the most innovative product in the business but with no marketing strategy, no one in the marketplace will know it. Bop Design creates technology company websites that maximize visibility, traffic and conversions. Download the case study to see the results!

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Services to Position B2B Tech Firms for Success

Staying on top in the tech industry is no easy task. With the burden of constant innovation and competition nipping at your toes, it’s critical that your company looks the part. Too many times technology clients come to us after years of losing market share and we help reposition them for success with branding, website and web development services. Not only can we get you back on your game, we can help keep you there with ongoing content marketing services, positioning your firm as an industry thought leader.