Convey value

The easier it is for a prospect to understand a technology’s benefits, the more likely the prospect is to make a commitment to purchase. We create marketing platforms and implement content marketing tactics to attract investors, create strategic partnerships and convert customers. Ultimately, technology marketing must effectively convey the product or service’s unique value proposition, proprietary process and industry specialty.

Marketing as unique as your brand

At Bop Design, we are much more than a B2B web design agency. Before implementing any tactics, we have lengthy discussions about a technology firm’s long-term marketing objectives. Is the goal to attract venture capital? To be acquired? Increase sales? Is the focus on B2B marketing or B2C marketing, or both? Based on the marketing objective, Bop Design starts with the marketing foundation—corporate identity, brand messaging, website design—then devises a tactical plan to help convey the technology’s competitive advantages and emotionally engage in the marketplace.

Tactics that spell I-N-N-O-V-A-T-I-O-N

If the brand assets don’t look special, how special is the technology? As a technology firm markets its product or service to its target market, it is critical that the brand assets position the firm as innovative and forward thinking. For instance, a technology website needs to be a responsive design—not only to attract mobile browsers but also to position your technology as cutting edge. Implementing a tailored marketing mix of responsive website design, social media and branded materials links your firm to a more believable brand promise.

VIEW OUR TECHNOLOGY MARKETING SERVICES

Services to position B2B tech firms for success

Staying on top in the tech industry is no easy task. With the burden of constant innovation and competition nipping at your toes, it’s critical that your company looks the part. Too many times technology clients come to us after years of losing market share and we help reposition them for success with branding, website and web development services. Not only can we get you back on your game, we can help keep you there with ongoing content marketing services, positioning your firm as an industry thought leader.
WEBSITE DESIGN

Elevate your online presence with our cutting-edge website design that showcases innovation and drives user engagement.

Learn more
CONTENT MARKETING

Attract tech-savvy audiences with compelling, industry-specific content strategies, positioning your brand as an authority in the technology sector.

Learn more
BRANDING

Forge a strong, tech-focused identity through our expert branding services, ensuring your company stands out in the competitive technology market.

Learn more
RELATED POSTS

Scrolling Animation Options for B2B Web Design: An Overview

Top Marketing Priorities for B2B SaaS Firms

B2B Branding Trends for Technology Firms 

Boost Your B2B Website’s UX: Five Spots to Focus On 

How B2B Firms Use Content Marketing 

Google PageSpeed Insights for B2B Websites

How to Craft a B2B Digital Marketing Strategy to Generate Leads

Managing Business Listings Online: Common Errors to Avoid

B2B Email Marketing Trends, Best Practices, and Tips 

7 B2B Website Design Trends to Look For in 2024

Crafting Exceptional B2B Websites: A Guide to Masterful Conversion and User-Centricity

The Ultimate Guide to B2B Website Design: Top Strategies for Unbeatable Results

SAY HELLO

Let’s talk about your project

Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.

Privacy Policy(Required)