Why B2B Content Marketing Is Different

Why B2B Content Marketing Is Different

Not all content marketing is the same. A B2B content marketing strategy is different than a B2C content marketing strategy. This all starts with the general dynamic. B2C marketing centers around a personal experience, however B2B marketing must be personal and professional at the same time. What does that mean? Let’s take a look. Your Target Market Is Specific As a B2B marketing firm working primarily with B2B firms, the first thing we ask our clients is to define their target market. For a B2B firm, the market is often highly specific – meaning we can identify job titles, income,.... continue reading

How to Create Trust with Content Marketing (And Win Over Prospects)

How to Create Trust with Content Marketing (And Win Over Prospects)

Content marketing can accomplish a variety of goals including increasing brand awareness, driving leads, building credibility, and improving conversions. Here, we’ll take a look at how to create B2B content marketing pieces that create trust and help win over prospective clients. Let’s start with statistics (my favorite and what really matters to marketers). 80% of people appreciate learning about a company through custom content. (Source: Demand Metric) Did you catch that? They appreciate learning about a company through custom content. Most people can’t appreciate a good glass of red wine, but 80% appreciate informative custom content. Wow. 70% of consumers.... continue reading

What a Successful B2B Content Marketing Plan Looks Like

What a Successful B2B Content Marketing Plan Looks Like

Many corporate marketers and business professionals are trying to implement content marketing within their organization. In fact, 90% of organizations now market with content (Source: CMI). So why are so many businesses jumping on the content marketing bandwagon? Cost is often the main reason as content marketing is 62% less expensive than traditional marketing (Source: Demand Metric). However, while it’s great to see widespread adoption of content marketing tactics, many firms don’t have a clear content strategy. Content marketing without a plan is a sure way to fail. You need a clear content marketing plan to get results. So what.... continue reading

3 Tips to Reach More Clients with the Right Content

3 Tips to Reach More Clients with the Right Content

Central to many B2B content marketing plans is the goal to reach more prospective clients. But many companies don’t know what type of content is the right content to create that will reach a wider audience of potential customers. While every business is unique and target markets vary by industry, product, and service, we’ve determined 3 tips for business-to-business companies looking to create content that reaches more clients. Benefits Not Features (Why Not What) You’ve got an awesome product or service with exciting features, bells, whistles, and more. Features are a great way to distinguish your firm from competitors when.... continue reading

How to Create a Website that Fits with Your Brand in 9 Steps

How to Create a Website that Fits with Your Brand in 9 Steps

Your website is essentially the digital face of your brand. It’s often the first interaction a prospective buyer has with your brand, so it’s important that your B2B web design clearly and accurately represents your firm’s brand. In this post, we share 9 steps to take to ensure your website properly fits with your overall branding and messaging. 1. Elect a Mayor Start by electing, nominating, assigning the “mayor” of your website and web design project. This person is the main point of contact for all things website-related. They may not be the most senior person in your company, but.... continue reading