10 Things I Learned at Social Media Marketing World

10 Things I Learned at Social Media Marketing World

As the Content Marketing Director at Bop Design, I had the privilege of attending Social Media Marketing World presented by Social Media Examiner. The event showcased experts in the digital marketing, content creation, and social media spaces. I whittled down all the information from the conference into 10 tips, trends, and takeaways. 1.The Buzz Is Live-Streaming Video The main buzz at the conference that many of the keynote speakers touched on (or dove deep into) was live-streaming video. According to Social Media Examiner, 73% of marketers plan on increasing the use of video in 2016. It’s important to not just.... continue reading

7 Branding Tips from Marketing Pros

7 Branding Tips from Marketing Pros

The term branding is often an over-complicated term that leaves many a marketer or business owner feeling overwhelmed. Why? Because it encapsulates everything about your company. No stress there! No wonder people shy away from the branding process. Think branding is all fluff and nonsense? Check out these 15 crazy branding statistics you need to know. Yes, the process of building a brand is often an in-depth process, but it doesn’t need to be overwhelming. Whether you are just launching your company, looking to change directions, or interested in tightening up your marketing message, we’ve got 7 branding tips from.... continue reading

The Secret to Successful B2B Marketing

The Secret to Successful B2B Marketing

Let’s get one thing straight – B2B marketing is not about telling prospects about all the great things your company does. It’s about conveying the value of your services and the benefits of being a customer. Even in our efforts at Bop Design, we can forget this sometime. It’s easy to get caught up in a new feature or a cool thing your company has done. However, if your B2B marketing efforts don’t answer one question, then they are worthless. You should always be able to answer this question: Why does this matter to my potential client? Other questions you.... continue reading

What’s the Story with SEO?

What’s the Story with SEO?

As a digital marketing agency, we spend a fair bit of time explaining search engine optimization (SEO), including what it actually looks like and best practices for implementation. Unless SEO is your job, it can be a confusing topic. In fact, many B2B marketers don’t always understand exactly how SEO works, what it looks like, or why it’s so valuable. In this blog, we’d like to discuss the essentials of SEO – and explain it through the use of an analogy – a story. Don’t Ignore or Undervalue SEO The real value of SEO is that it makes it possible.... continue reading

Top 5 Content Marketing Pieces You Didn’t Know Were Content Marketing

Top 5 Content Marketing Pieces You Didn’t Know Were Content Marketing

Content Marketing, Content Marketing, Content Marketing. It seems to be the only thing that marketing professionals can talk about these days. Many B2B marketers talk about content marketing without really understanding what it is and why they should care about it. Rather than re-invent a definition of content marketing, let’s look at how experts define content marketing. The experts at the Content Marketing Institute define content marketing as: (Source: CMI) According to this definition, B2B content marketing is a strategic approach to creating content that drives profitable client actions. By this definition, the term “content” can cover a variety of different.... continue reading