Why Website Design Is Still Important

Why Website Design Is Still Important

Back in 2011, we published a blog post about Why Web Design Is Important. Although the blog post is several years old, the information it covers is still accurate and, in some ways, even more relevant today for B2B firms. According to recent research, many online users said a website’s design is the number one criteria for deciding whether a company is credible or not. Since your website is often the first interaction with your brand, it’s essential that it sends the right message and builds your firm’s credibility. In our blog post on Why Web Design Is Important, our.... continue reading

Make It Live: Tips to Speed Up a Website Launch

Make It Live: Tips to Speed Up a Website Launch

You’ve made the decision to build a new B2B website for your firm. While there is a lot of work that goes into building a new website and it does take time, the end result is usually a vast improvement. At the end of the day, the most important step in the project is to make the website live. What can you do to speed up the website launch and make it live? Let’s take a look at how you and your team can streamline the process and get that awesome new B2B web design approved and live. Before You.... continue reading

Your Website & Your Staff: A Winning Duo

Your Website & Your Staff: A Winning Duo

Digital marketing and a strong B2B web design are essential for creating strong brand awareness, attracting new customers, educating potential customers and converting website visitors into new, long-term customers. However, with all the branding focus we pour into a website, we often forget that it does not exist in a vacuum. It’s easy to overlook how instrumental you and your staff are to reinforcing your branding and transforming website leads into new customers. In this blog post, we take a look at how you can combine the efforts of your B2B website and your internal staff to maximize all potential.... continue reading

How to Convert a Website Lead into a Customer

How to Convert a Website Lead into a Customer

For almost all of our B2B web design and content marketing projects, attracting new customer leads is the main goal. At Bop Design, we practice what we preach to our clients. We also use our website and content marketing to generate new client leads. In fact, inbound marketing is the number one lead generation tool for us. But what happens once your website or content marketing efforts generate a lead? How can we convert that website lead into a sparkly new customer? Establish a Process Before your very first lead ever comes to your website and completes a form, or.... continue reading

Why Writing Website Content Is Emotional

Why Writing Website Content Is Emotional

Do you think writing website content is an emotional process? Building a B2B website seems like a fairly straightforward process: Design > Approve > Copy Writing > Approve > Build > Approve > Launch What many marketers and business owners often don’t realize is that it is often a very emotional process (don’t forget that anger and excitement are emotions). As a B2B web design company working closely with San Diego and Orange County firms to launch new websites, we help people through the website launch process every day. In this blog, we are going to discuss why writing website.... continue reading