A Glossary of Key Branding Terms

A Glossary of Key Branding Terms

Unless you are a seasoned marketing professional, all the terms people throw around when discussing branding can be confusing. We work on B2B branding projects everyday and understand how all the lingo can appear to mean various things to different people. To provide clarity, we’ve compiled a short list of key branding terms and their definitions. Knowing all the terms is especially important for a B2B or B2C firm who is thinking about a marketing overhaul, creating a new digital strategy, or considering a re-brand. Ambassador – A brand ambassador is anyone who works for your company and interacts as.... continue reading

Part IV: B2B Content Marketing Measurement: An Interview with Jeremy Durant

Part IV: B2B Content Marketing Measurement: An Interview with Jeremy Durant

The B2B content marketing goals differ over the course of a sale. In the fourth and final part of an interview by the SD AMA, Jeremy Durant of Bop Design shares how content for B2B businesses can be measured for effectiveness. The interview was conducted by Jimmy Page, Vice President of Content and Analytics at the San Diego Chapter of the American Marketing Association for This Week in Marketing, powered by wsRadio.com. To hear the recordings, visit the SD AMA website. Jimmy Page: We’re talking today about the marketing funnel, and the B2B process, marketing and sales funnel, and how.... continue reading

Part II: Content Marketing for B2B Firms: An Interview with Jeremy Durant

Part II: Content Marketing for B2B Firms: An Interview with Jeremy Durant

The content marketing strategy for B2B companies changes throughout the sales funnel. In this second part of an interview by the SD AMA, Jeremy Durant of Bop Design discusses how content can be tailored specifically for the Decision Phase of the sales funnel for B2B firms. All interviews were by Jimmy Page, Vice President of Content and Analytics, at the San Diego Chapter of the American Marketing Association for the segment, This Week in Marketing powered by wsRadio.com. All recordings can be accessed on the SD AMA website. Jimmy: We spent the majority of the first segment talking about an.... continue reading

Part III: B2B Content Marketing & Sales: An Interview with Jeremy Durant

Part III: B2B Content Marketing & Sales: An Interview with Jeremy Durant

The B2B content marketing focus changes throughout the sales funnel. In this third part of an interview by the SD AMA, Jeremy Durant of Bop Design shares how content should be modified for the Consideration and Decision Phases of the sales funnel for B2B companies. All interviews were hosted by Jimmy Page, Vice President of Content and Analytics, at the San Diego Chapter of the American Marketing Association for the segment, This Week in Marketing powered by wsRadio.com. All recordings can are available on the SD AMA website. Jimmy: In the last segment, we touched on the transition to the.... continue reading

All the Responsive Web Design Statistics You Need

All the Responsive Web Design Statistics You Need

When updating your B2B web design, one of the best things you can do is incorporate a responsive design. A responsive website allows you to have one website with one URL that will display properly on any device a website visitor is using. Whether your prospective client is searching for your business on a smartphone, tablet, laptop, or computer, a responsive B2B website design will provide them with a terrific user experience. When it comes to a website redesign or a new website launch, budget is always a consideration. That’s why we have compiled all the responsive web design statistics you.... continue reading