The Secret to Great B2B Website Design

The Secret to Great B2B Website Design

A great B2B web design is possible for any firm, regardless of industry, services, or branding. Top notch, effective web design starts with just one fundamental element. In this week’s blog, we share the real secret behind great B2B web design. Should we quit stalling and reveal the secret already? Ok. Here’s the secret behind effective web design: website design is for users, not for website owners. There, it’s been said. A lot of companies think a website design is all about them and their needs, but it’s not. It’s all about prospects and clients. For this particular reason, it’s.... continue reading

5 Tips for Writing Headlines that Speak to Your Audience

5 Tips for Writing Headlines that Speak to Your Audience

“You had me at ‘Hello.’” It’s time to take a leaf out of Jerry Maguire’s book and apply it to headline writing. Before readers even get to your great content, you have to wow them with a stunning headline and draw them in. So how do you get your buyer personas to respond? Which headlines grab their attention and keep all the way through your article? Here are five great tips for writing headlines that speak to your audience. Teach them something “How to Lose a Guy in 10 Days” You might recognise this as the title of a 2003.... continue reading

What Your B2B Web Design Says About Your Firm

What Your B2B Web Design Says About Your Firm

Just like a business card or a brochure, your B2B web design gives certain overt and subtle cues about your firm. From the layout of your website design to how your website displays on a smartphone, your website tells current and potential clients more than you think it does. So what does your B2B web design say about your firm? Outdated Design: We Are Too Old School If your website design hasn’t been updated in the last five years or so, it’s outdated. An older, outdated web design tells prospects that you don’t care about recent advancements in technology or.... continue reading

B2B Web Design Tips for SEO (& Vice Versa)

B2B Web Design Tips for SEO (& Vice Versa)

The title of this post could also be SEO Tips for Web Designers. For many B2B firms, SEO and web design are two separate but equally important entities. While SEOs are experts in all things search and web designers are experts in all things website related, they do need to collaborate to create an effective online web presence. Responsive Web Design (Because Google Says So?) Ok, so implementing responsive web design (RWD) should not simply be done just because Google says so. It should be implemented because it makes for a fantastic user experience. If users can’t view, navigate, read,.... continue reading

Google’s Mobilegeddon: What You Need to Know

Google’s Mobilegeddon: What You Need to Know

Last week, Google rolled out a new Algorithm Update. The update was dubbed “Mobilegeddon” by SEOs and digital marketers worldwide. The name can be misleading, unless your company has ignored the drive towards mobile search that has occurred over the past two years. In this week’s San Diego web design post, we will explain what the update is, who it affects, and how to respond if your website was affected. What Is the Update? Back in February, Google announced they would be rolling out a mobile-friendly search update in April. The announcement stated that the algorithm would make “mobile-friendliness” a.... continue reading