Is Your Content Marketing Reaching the Right People?

Is Your Content Marketing Reaching the Right People?

If a piece of content falls in the forest, does anyone notice? Is anyone reading that content? Is that content a waste of time? What’s with all the questions? Successful content marketing gets great, high-quality content in front of the appropriate audience. Anyone who creates content for a business or a brand should always be asking, “Is my content reaching the right people?” To get the best return on your content investment, it’s imperative that your B2B content marketing efforts are reaching the right folks. Who are the right folks? I thought we were done with questions! The right audience is.... continue reading

Top Content Marketing Activities

Top Content Marketing Activities

A common misconception people have is that content marketing is just writing a blog post here and there. Effective B2B content marketing does include creating blog posts, but it includes various other activities. The list of activities is pretty long, but we are only going to focus on the top 5 most effective content marketing activities for business-to-business firms. 1. Blogging Writing and sharing blog posts remains one of the top B2B content marketing activities because it can be done quickly and consistently. Sharing useful and educational information on a blog helps your business build long-term relationships with current clients.... continue reading

5 B2B Content Marketing Tips to Build Relationships

5 B2B Content Marketing Tips to Build Relationships

When we talk about B2B content marketing, the main reason B2B firms don’t create content is because they don’t have time. We get it. Writing blogs, drafting white papers, creating infographics, and designing online guides all take time. However, most people know and will tell you that building and nurturing a strong, trusting relationship takes time. It surprises many B2B professionals to learn that content marketing is actually an easy, effective way to build strong relationships with current and potential clients. 1.  Share the Wealth (a.k.a. Knowledge) You have a ton of knowledge about your services and industry. So, why aren’t you.... continue reading

How Does B2B Content Marketing Add Value?

How Does B2B Content Marketing Add Value?

Creating B2B content marketing pieces is a simple process, provided that you have a clearly defined content strategy for your business. The content strategy will guide what types of content you create, where you share it, and the topics covered. What Is the Purpose of Creating B2B Content? When it comes to B2B content marketing, writing a blog once a month isn’t enough. There is a variety of different types of content, each with its own purpose and targeted end goal. For example, as a San Diego web design firm offering content marketing, we create content that answers questions, creates.... continue reading