How to Create a Website that Fits with Your Brand in 9 Steps

How to Create a Website that Fits with Your Brand in 9 Steps

Your website is essentially the digital face of your brand. It’s often the first interaction a prospective buyer has with your brand, so it’s important that your B2B web design clearly and accurately represents your firm’s brand. In this post, we share 9 steps to take to ensure your website properly fits with your overall branding and messaging. 1. Elect a Mayor Start by electing, nominating, assigning the “mayor” of your website and web design project. This person is the main point of contact for all things website-related. They may not be the most senior person in your company, but.... continue reading

Endless PR Options in the B2B World

Endless PR Options in the B2B World

Does your company sell its product or service to other companies? Do you consider yourself a B2B (business-to-business) company? If so, don’t confuse consumer-oriented marketing with true B2B marketing. While there certainly are parallels between consumer and B2B marketing, the differences are profound and can help you create a truly successful campaign. FACTS vs. BUZZ Let’s consider why B2B companies – and their target audiences — are different. First, they sell to an audience that relies on facts and logic, rather than emotion and “buzz.” Consumers can be swayed by cool graphics and emotionally charge words. If they feel good.... continue reading

Winning B2B Web Designs

Winning B2B Web Designs

As a San Diego web design firm, we work with a variety of B2B firms on redesigning and launching new websites. A major myth that we encounter on a daily basis is that a functional, educational B2B web design is always boring. We try to bust this myth at every chance we get. At Bop Design, we firmly believe that business-to-business websites can be engaging, dynamic, and exciting! A winning B2B website creates a strong connection with prospects and clients while properly upholding the branding of the business. While great web designs vary by look and feel, they all have.... continue reading

5 Major B2B Branding Mistakes

5 Major B2B Branding Mistakes

As you know, how your company is perceived by potential prospects has a huge impact on whether that prospect becomes a new client. The B2B branding process is different for every firm, but there are several common mistakes companies make in branding a business. Here, we take a look at 5 major B2B branding mistakes you should avoid making. 1. It’s Complicated When it comes to your B2B brand, it’s not complicated. It should be clear, concise, and easy to understand. Often, companies make the mistake of over-complicating their messaging. This happens when a B2B brand tries to communicate several.... continue reading

4 Tips for a Consistent B2B Brand

4 Tips for a Consistent B2B Brand

One of the major factors behind a successful brand strategy is consistency. Without a consistent B2B brand strategy, there is confusion, which can lead to mistrust or the wrong perception. Whether you have recently created a brand, rebranded your firm, or are looking to revamp your existing branding strategy, we have 4 tips to help you create consistency across your entire branding strategy. Standardize Everything The first step in creating a consistent brand is standardization. Once you have built your B2B brand, make an effort to define, document, and standardize everything associated with your brand image. This can be a.... continue reading