5 Steps to Build Your B2B Brand

5 Steps to Build Your B2B Brand

A strong B2B Brand is what separates a service provider from a solutions provider. Anyone can provide a service to a client, but a well-crafted brand creates relationships by offering solutions. A business serious about long-term client relationships should take the time to develop and maintain a strong brand. The B2B branding process can be boiled down to five major steps. While there are a slew of tasks and to-dos that make up each step, we will be looking at the major milestones of branding a B2B business. 1. Outline Your Vision and Core Values The first step in a.... continue reading

10 Do’s and Don’ts of B2B Branding

10 Do’s and Don’ts of B2B Branding

Many people believe branding is simply the creation of a logo and tagline. While a new logo and tagline may be several of the deliverables of a B2B branding process, they aren’t the sum of the process. When it comes to creating a new brand or refreshing an existing brand, there are a variety of factors to take into consideration other than logo design and a catchy tagline. In our experience with B2B branding, we found people tend to either undervalue or overthink their brand. To help make the entire process smoother for B2B businesses, we’ve compiled a short list of.... continue reading

A Glossary of Key Branding Terms

A Glossary of Key Branding Terms

Unless you are a seasoned marketing professional, all the terms people throw around when discussing branding can be confusing. We work on B2B branding projects everyday and understand how all the lingo can appear to mean various things to different people. To provide clarity, we’ve compiled a short list of key branding terms and their definitions. Knowing all the terms is especially important for a B2B or B2C firm who is thinking about a marketing overhaul, creating a new digital strategy, or considering a re-brand. Ambassador – A brand ambassador is anyone who works for your company and interacts as.... continue reading

Part IV: B2B Content Marketing Measurement: An Interview with Jeremy Durant

Part IV: B2B Content Marketing Measurement: An Interview with Jeremy Durant

The B2B content marketing goals differ over the course of a sale. In the fourth and final part of an interview by the SD AMA, Jeremy Durant of Bop Design shares how content for B2B businesses can be measured for effectiveness. The interview was conducted by Jimmy Page, Vice President of Content and Analytics at the San Diego Chapter of the American Marketing Association for This Week in Marketing, powered by wsRadio.com. To hear the recordings, visit the SD AMA website. Jimmy Page: We’re talking today about the marketing funnel, and the B2B process, marketing and sales funnel, and how.... continue reading