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The B2B content marketing goals differ over the course of a sale. In the fourth and final part of an interview by the SD AMA, Jeremy Durant of Bop Design shares how content for B2B businesses can be measured for effectiveness. The interview was conducted by Jimmy Page, Vice President of Content and Analytics at the San Diego Chapter of the American Marketing Association for This Week in Marketing, powered by wsRadio.com. To hear the recordings, visit the SD AMA website. Jimmy Page: We’re talking today about the marketing funnel, and the B2B process, marketing and sales funnel, and how.... continue reading

The content marketing strategy for B2B companies changes throughout the sales funnel. In this second part of an interview by the SD AMA, Jeremy Durant of Bop Design discusses how content can be tailored specifically for the Decision Phase of the sales funnel for B2B firms. All interviews were by Jimmy Page, Vice President of Content and Analytics, at the San Diego Chapter of the American Marketing Association for the segment, This Week in Marketing powered by wsRadio.com. All recordings can be accessed on the SD AMA website. Jimmy: We spent the majority of the first segment talking about an.... continue reading

The B2B content marketing focus changes throughout the sales funnel. In this third part of an interview by the SD AMA, Jeremy Durant of Bop Design shares how content should be modified for the Consideration and Decision Phases of the sales funnel for B2B companies. All interviews were hosted by Jimmy Page, Vice President of Content and Analytics, at the San Diego Chapter of the American Marketing Association for the segment, This Week in Marketing powered by wsRadio.com. All recordings can are available on the SD AMA website. Jimmy: In the last segment, we touched on the transition to the.... continue reading