Digital marketing gets you in front of your target audience

It’s a well-known fact that many B2B buyers, regardless of industry, are searching online for products and services. The amount of B2B buyers searching online will only increase in the coming years as more Millennial and Gen Z professionals move into roles where they are an essential part of the buying decision. If your firm doesn’t have a robust presence online, you will miss out on all these potential leads.

A website doesn’t stand on its own

A strong B2B digital marketing strategy often starts with a compelling website, but it doesn’t end there. To get more users to your B2B website to convert into leads, you need to support and promote your website. Your website is the central hub of your digital marketing strategy and connects like a web to all your other marketing assets – like social media profiles, video channels, sales documents, educational resources, and online review sites. Digital marketing tools like email newsletters, social media ads, organic social posts, and paid search ads capture the attention of your ideal buyer and take them to your website so they can learn more about your company and convert.

A cohesive digital marketing strategy reinforces your brand

As our world becomes more and more digitized, buyers have expectations for the companies they interact with. In addition to a current, easy-to-navigate website, B2B brands are expected to have a digital presence that includes social proof, outreach, and visible connections. A cohesive digital marketing strategy ensures every digital asset under your brand umbrella is consistent and coherent and provides the same buyer experience across all platforms. Buyers are more likely to reach out to a brand they can vet online.

Strategies tailored to your industry and audience

Every B2B digital marketing strategy we create is unique and customized to the industry, audience, and goals of our clients. We listen to your challenges and needs before we lay out our recommendations for a digital marketing strategy. Our recommendations are based on years of experience and actual results we’ve seen. But we don’t market just for the fun of it, we help you market to get seen by your target market and to generate leads.

Generate qualified leads for your sales team

Digital marketing often gets a bad rap, particularly from complex or niche industries. Our goal is simple: every digital marketing activity we include in our strategy is there to drive and convert qualified leads. Social media ads are designed to educate your buyers and get them to your website to encourage them to convert. Paid search ads aren’t run with unlimited budget, but are fine-tuned to resonate with potential buyers and convert them into leads. Our team is direct – we won’t let you waste your time on marketing tactics that don’t work.

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B2B firms in every industry can employ digital marketing strategies to improve brand visibility and awareness, attract new website visitors, and generate and convert visitors into leads. Bop Design has helped the these industries and more draft robust multi-channel digital marketing strategies to put B2B brands in front of their ideal audience.
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