Origin One

52.8%

increase in organic search sessions

200%

increase in ChatGPT sessions, averaging 2m 35s onsite session duration

200%

increase in demo schedules from Google Organic

58.8%

increase in overall sessions

32.22%

increase in engaged sessions

53.5%

increase in new users

Date Range 2/1-2/28/2026 vs 12/1-12/31/2025

The challenge

Origin One came to Bop Design with a fragmented digital presence. They had two separate B2B websites – one for their TPA services and one for their software – that muddied their positioning and made it difficult for prospects to understand the full scope of their offerings. With multiple target buyers, their messaging wasn’t clear for any one of them, and the brand didn’t reflect the modern, technology-forward company they had become. With no internal marketing team in place, they also lacked the infrastructure, assets, and ongoing strategy needed to drive visibility and generate leads in a competitive occupational health market.

The solution

Bop Design consolidated Origin One’s two websites into a single, modern B2B website design that leads with the software platform and organizes solutions clearly by audience. We retained elements of the existing brand while developing a new logo and visual identity that feels current and tech-forward without alienating their less technical audience. The navigation and design were streamlined to be easy to move through and find key information.

With no in-house marketing team, Origin One needed a partner to build their B2B marketing program. We developed a full content strategy, launched search and LinkedIn campaigns, built retargeting ads, set up a newsletter, and created a buyer’s guide plus ongoing blog content to support organic growth. Our team also provides trade show support and close performance monitoring, functioning as a true extended marketing team that supports everything from new product launches to day-to-day lead generation.

Results

The impact of both the B2B website redesign and content marketing strategy has been significant. Demo requests have increased 80%, with Google organic alone driving a 200% increase in demo schedules. Overall sessions are up nearly 59%, with organic search sessions up nearly 53%.

One of the most telling signals is in ChatGPT-referred sessions, which increased 200%, with visitors averaging over two and a half minutes on-site. Origin One is appearing in AI overviews and ranking in the top positions for key terms, even on a new domain. The quality of traffic has improved alongside the volume, giving the sales team more of the right leads to work with.