What is content marketing?
Simply put, content marketing is a type of marketing that relies on the ongoing creation and dissemination of relevant content to target audiences. This strategy allows B2B businesses to demonstrate thought leadership and build trust with potential buyers. Content marketing is especially important for B2B companies because of the long sales cycle. The content you produce – whether it be blogs, white papers, ebooks, videos, or infographics – helps to nurture your leads and showcase your expertise. When combined with a targeted SEO strategy, it can also attract new leads to your business.
Website as a resource center
With any B2B content marketing plan, the website is continuously updated with new content. It is important that the content marketing partner you select created your website. With clients, we move from B2B website design to content marketing, ensuring seamless creation and integration of blog postings, infographics, white papers, etc. Content output and marketing will transform your website into a living, breathing resource center for prospective and current clients.
The secret to B2B content marketing? Giving away 25% of your expertise for free.
Gone are the days of purely advertising your B2B company. To generate digital marketing leads, your firm needs to promote your company’s expert content. B2B website visitors don’t want to hear how great your company is, they want to read content relevant to their specific business issue. By promoting and advertising your solutions through useful content, the more likely a prospect will understand your firm’s value and turn into a lead. Good, educational content helps increase inbound marketing leads. As a leading B2B content marketing company, Bop Design creates content and publishes on the appropriate marketing channels to generate ideal inbound marketing leads for your company.
There are many firms posing as content marketing agencies but essentially they use the same content for many companies—how does that help differentiate your company and serve as a B2B branding tool? When working with Bop Design on an inbound marketing plan, original content is created and marketed only for your firm. In fact, Bop Design only serves as the B2B content marketing agency of record for one firm in each industry, specialty area, region or target market.
Quality content that resonates with your target market
At Bop Design, we create original, compelling thought leadership content that serves your prospective clients’ needs. But that’s just the first step. We take careful consideration into amplifying your company’s content through a tailored mix that’s right for your audience. Whether it’s through your blog, email newsletter, blog exchanges, podcasts, article directories, wire distributions, social media and more—your content is there when a potential client needs it. Content marketing encapsulates so many marketing tactics. To take on the tactic effectively, Bop Design builds long-term B2B digital marketing strategies that implement a mixture of blogging, social media, infographics, SEO and more.
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Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.