The beginning of the year is a great time to review and brainstorm new ways to build on your B2B social media strategy.
Social media is a great way to direct customers to your B2B website, making it easier to move them farther along on their buying journey. Social media has proven to be a tried-and-true staple in communicating with customers.
According to Hootsuite’s survey faith in marketing through social media is at an all-time high, with 96% of marketers reporting a high level of confidence in this marketing channel.
Below we discuss what’s new for 2023, as well as tips and tricks to help get your social media imagery looking professional and on point.
We’ve included image sizes for Facebook, Twitter, YouTube, Instagram, and LinkedIn to help you stay current for 2023.
Jump Ahead: View the 2023 Social Media Image Size Guide.
Tips for the year ahead:
Imagery and video
Videos and photos have proven to be more interesting than just text-based posts across nearly all internet platforms—with video proving to be the most engaging. This is because video content performs best with most algorithms, based on the fact it captures a viewer’s attention for a longer period.
Video is able to tell your brand story quickly, making it easily digestible by consumers. Users are attracted to the movement and stick around to see how your brand story unfolds. Written content takes longer for our brains to process, so while content is important when it comes to first impressions and telling a story quickly, imagery and video are still dominating the world of B2B social media in 2023.
Don’t feel obligated to be on every social media network
What works on one network, might not on another. So, have a game plan for what types of content you’ll share on each platform. Each platform has its own guidelines, different post types, and different audiences.
Doing this will help you stay true to your brand, and better establish your social media voice and tone.
Keep it simple
Due to the size and time constraints of social media. Imagery, headlines, and copy should all be clear, direct, and straight to the point. You have seconds to engage a user. Be thoughtful and concise in your messaging and imagery.
Stick to recommended file and image sizes
Bookmark this page as a tool to help you navigate through social media content specifications or download our handy-dandy PDF Social Media Image Size Guide. We make B2B social media management easy and simple.
Click the image below to access your free download sheet of all social media sizes for 2023. All sizes are in pixels.