StaticWorx

400%

increase in lead quantity (4x growth)

44.05%

increase in Google organic search sessions

29.55%

increase in Bing organic search sessions

30.91%

increase in events per session

21.72%

increase in average engagement time per active user

16.64%

increase in average engagement time per session

Date Range 1/22-2/18/2026 vs 12/25-1/21/2025

The challenge

When StaticWorx came to Bop Design, they had strong thought leadership content and solid search visibility on their B2B website, but almost no leads to show for it. Website visitors were leaving without converting due to confusing site architecture, broken search functionality, and walls of copy with no clear calls to action. Navigation was cluttered and content was scattered across the site. For a complex product category like electrostatic discharge flooring, that friction cost them business. StaticWorx was losing the architects, engineers, and facility managers who were already looking for exactly what they offered.

The solution

Bop Design overhauled their B2B website design for clarity and streamlined navigation while organizing the copy for better readability. We also reframed their offering from selling individual products to selling a complete flooring system to clarify the scope of their offering and help boost sales. To address the conversion problem, we added testimonials, prominent client names, and clear credibility builders throughout, plus CTAs for multiple stages of the buyer journey. A “By Role” section now makes it easy for target buyers to find relevant materials.

On the content marketing side, Bop provides ongoing digital ads across Google and Microsoft, with keywords drawn directly from our SEO and GEO research to ensure paid and organic efforts reinforce each other. We also develop B2B marketing materials including architect books, trade show assets, and social media graphics, adapting content into polished, on-brand pieces.

Results

The impact on B2B lead generation has been dramatic. Lead quantity grew 400% – four times the volume StaticWorx was seeing before the redesign. Google organic search sessions are up 44%, Bing organic search sessions up nearly 30%, and engagement metrics have risen across the board. This means website visitors are now staying, exploring, and converting.