Pharos, a prominent provider of cloud-based print management software, partnered with us to revamp their website targeting IT directors in enterprise-level organizations in multiple industries. The existing site suffered from a low conversion rate despite decent traffic, lacked user-friendliness for updates, and presented an outdated image. Moreover, conveying Pharos as an attractive workplace for potential hires was a struggle. The primary challenge was to overhaul the website to elevate conversion rates, modernize its appearance, and effectively communicate Pharos’ brand and culture.
After an in-depth discovery session, our team put together a redesign strategy for Pharos. We prioritized enhancing user experience, streamlining content updates, and strengthening the brand image. The revamped design offered a modern, cutting-edge feel befitting an enterprise SaaS leader. To improve conversion, we strategically positioned compelling content downloads throughout the site. We implemented robust tracking mechanisms to empower the marketing team with real-time data for continual improvements.
The website transformation for Pharos yielded impressive outcomes. New Users surged by 38.59%, reflecting successful targeting and broader visibility. Bounce rate improved by -1.57%, showcasing enhanced user engagement. Organic search grew by 9.21%, demonstrating improved visibility on search engines.These metrics demonstrate the success of the website redesign in driving user engagement, expanding the audience, and elevating brand perception.