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Machine learning company Infinia ML wanted to target more enterprise companies with their document processing platform solution. The old website stressed too much of the company’s academic background and needed to look more like an enterprise B2B firm. The company had also recently performed an internal branding exercise and wanted the results of the refreshed brand executed on a new website.
Bop Design created a new B2B lead generation platform targeting three core industries: healthcare & life sciences, legal & compliance, and technology & operations. The content strategy is worked around buyer personas and their respective motivations with each persona finding relevant information easily, leading to more conversions.
The website has helped Infinia ML attract and win more enterprise B2B clients by better looking the part and demonstrating value to each target audience member. Overall traffic and engagement increased substantially after launching the new website. By strengthening the quantity and quality of leads from the site, the sales team has been able to close more deals.
What We Did
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