There is a plethora of marketing options within social media. Think your budget and business isn’t big enough? Many platforms offer hyper-targeted advertising, allowing you to better allocate marketing dollars and reach the people who are most likely interested in your services. Across LinkedIn, Facebook, Twitter, and YouTube, see which fit your brand marketing needs.
The 2012 Bop Design Website Olympics evaluates the tourism websites for the top 8 ranked countries from the Beijing 2008 Olympics. The contestants are China, the United States, Russia, Great Britain, Germany, Australia, South Korea, and Japan. Each website will be judged by these main factors:
Let the games begin.
It seems as though popular social media platforms make a large change in layout presentation every other week. This means all the graphics you worked so hard to perfect for your company’s page become obsolete or disappear from the page altogether. For this infographic, we researched and tested sizes and ratios to find out the best way to size your social media platform specific graphics and images to have the best resolution and quality. Hopefully designers, developers, marketing directors and social media gurus alike will find this helpful. Until, of course, these platforms change again. But don’t worry. We’ll be on it with a new infographic!
Timeline Graphic: 851×315 pixels
Profile Pic/Icon: 200×200 pixels
Background: 2000×1200 pixels
Icon: 200×200 pixels
Icon: 200×200 pixels
Banners: 640×220 pixels
Profile Pic: 250×250 pixels
5 Separate Images: 150×150 pixels
One Large Image: 940×180 pixels
Profile Pic: 180×180 pixels
All pinned photos saved as JPGs
Profile Icon (Avatar): 96×96 pixels
Channel Background: 1600×1000 pixels
Icon Image/Graphic: 80×80 pixels
Note: Most resolutions are best at these listed pixel ratios or higher, as long as the ratio stays the same.
Download the Social Media Custom Graphics Cheat Sheet Infographic Today!
Whatever business you’re in, if you have a website or participate in online marketing of some sort, it’s good to stay up to date on the internet browser and screen resolution trends. That way you can accommodate your communications accordingly. If you’re a web designer, it is also a good idea to know what browser and screen resolution people prefer because that information can affect how you design a website. This infographic shows where most people are gravitating when it comes to browser and screen size.
Download the Current Screen Resolution & Internet Browser Trends by Bop Design today!
B2B marketers use LinkedIn and B2C marketers use Facebook. That’s only logical, right? Conventional wisdom says that B2B marketing simply doesn’t work on Facebook because prospects are socializing. But does this really make sense?
Sheer numbers point to Facebook as a better opportunity for B2B marketers. Facebook blows LinkedIn out of the water in important states like users, minutes, and even users over the age of 35. That certainly seems like a good reason to use Facebook for B2B marketing, especially if no one else is.
At first glance, it seems counter-intuitive to market B2B products when prospects are in their “at-home” mode. But is it really? B2B marketers like Southwest Airlines and United Parcel Service of America are major advertisers on NFL programming. If people will listen to B2B marketing messaging while they’re watching football, why wouldn’t they listen when they’re chatting with friends and family?
Download the B2B Social Media Infographic by Bop Design today!
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