As an outsourced accounts receivable management firm, Axim works with company owners and CFOs in the apparel, manufacturing, and IT spaces to reduce aging invoices. After working with Bop Design on their new website launch in 2017, the client was looking for assistance with generating new thought leadership articles, case studies, and monthly email newsletters.
Bop Design generated a unique ongoing content marketing strategy for Axim to target owners and CFOs at apparel, manufacturing, and technology companies and attract them to the website. As a remote-first company prior to the pandemic, Axim was looking for digital avenues to generate new leads and communicate with existing prospects and customers.
The ongoing strategy for Axim includes thought leadership generation, search engine optimization (SEO), page speed audits, email marketing campaigns, and conversion rate optimization (CRO) to attract and convert more leads. While Axim is a highly specialized A/R firm, they are receiving an average of five qualified consultation requests a month, allowing them the ability to choose clients who are the best fit for an ongoing partnership.
What We Did
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