Greene Group Industries

99.6%

increase in website sessions

28.55%

increase in engaged sessions

84.89%

increase in total events

42

key events generated

183.33%

increase in referral sessions

Date Range: 8/14–9/10/2026 vs. 8/14–9/10/2025

The challenge

When Greene Group Industries came to Bop Design, its website no longer reflected the sophistication of the company or its advanced manufacturing capabilities. The site was outdated, difficult to navigate, and lacked the modern imagery and messaging needed to communicate Greene Group’s technical expertise, engineering support, and customer service.

The company also wanted greater search visibility for its core technologies and markets while creating a website that would immediately build confidence with prospective customers, employees, suppliers, and recruits.

The solution

Bop Design completely redesigned the Greene Group website to create a modern digital presence that better communicates the company’s capabilities and competitive advantages. We reorganized the site architecture and content around Greene Group’s core manufacturing technologies, including metal and ceramic injection molding, metal stamping, precision CNC machining, plastic injection molding and overmolding, mold making, and automated assembly.

The new website also tells a broader story about Greene Group’s value as a manufacturing partner. Messaging highlights its engineering expertise, program management, global capabilities, and ability to support customers as they move from prototype to production and transition between manufacturing technologies as volumes increase.

Results

The new website has significantly expanded Greene Group’s digital reach. Total sessions increased 99.6% year over year, from 1,255 to 2,505, while engaged sessions increased 28.55%. Total events jumped 84.89%, from 6,154 to 11,378, showing substantially greater activity across the website.

Referral sessions increased 183.33%, and the site generated 42 key events during the period compared with none in the previous-year comparison. The result is a modern B2B website that better represents Greene Group’s technical sophistication while creating a stronger platform for continued digital growth.