SmartChoice

+123.47%

Users

+107.05%

Organic Search

+102.01%

Key Events

+118.17%

Engaged Sessions

Date Range: June 1–30, 2026 compared to June 1–30, 2025

The challenge

SmartChoice had outgrown its website.

Over the years, the company evolved into a trusted communications partner for enterprise organizations, yet its website still reflected an earlier version of the business. The design felt dated, the messaging didn’t communicate the company’s expanded capabilities, and the site lacked the flexibility the marketing team needed to support future growth.

SmartChoice came to Bop Design looking for a modern B2B website that would better position the company for enterprise opportunities, improve search visibility, and create a more scalable foundation for marketing.

The solution

Our team developed a website that reflects where SmartChoice is today—not where the company was years ago.

We redesigned the site with a modern visual identity, streamlined navigation, and messaging focused on the needs of enterprise IT decision-makers. The new architecture makes it easier for visitors to explore SmartChoice’s communications, networking, and managed services while clearly communicating the company’s consultative approach and nationwide support.

Behind the scenes, we rebuilt the website on a flexible WordPress platform with reusable page components, improved SEO architecture, HubSpot and GA4 integrations, and enhanced conversion tracking. The result is a website that’s easier to manage, easier to scale, and better equipped to generate qualified leads.

Results

The new website delivered immediate gains across traffic, engagement, and conversion metrics.

Compared to the previous year, total users increased by 123%, while organic search traffic grew by 107%, demonstrating stronger search visibility and a healthier SEO foundation. Engagement also improved significantly, with engaged sessions increasing 118% and total key events climbing 102%, indicating that more visitors are interacting with the website and completing meaningful actions.

The redesigned website now gives SmartChoice a digital presence that better reflects its expertise, supports enterprise sales conversations, and provides a scalable marketing platform for continued growth.