Kris-Tech

38.71%

increase in key events

59.65%

increase in session key event rate

4.7%

increase in sessions

185.4%

increase in referral sessions

136.14%

increase in referral event count

37.5%

increase in Paid Search key events

Date Range: 8/13-9/9/2026 vs 8/13-9/9/2025

The challenge

Kris-Tech, a relationship-driven wire manufacturer, had a website that no longer matched the speed, service, and expertise that set the company apart. Years of technical debt made the site slow, difficult to maintain, and prone to breaking. Navigation and customer journeys also needed improvement, making it harder for visitors to find products, resources, representatives, and other important information. Kris-Tech needed a modern B2B website that could improve the user experience while supporting SEO, GEO, and future digital growth.

The solution

Bop Design rebuilt Kris-Tech’s website around the needs of electrical distributors, utility partners, and other industry buyers who need to find the right wire quickly. Product and industry content was reorganized to make information easier to discover and to give high-value product pages greater visibility in search.

The new site emphasizes Kris-Tech’s Smart 5—order accuracy, quality products, on-time shipping, fast lead times, and responsive customer service—while creating clearer pathways to request a quote, contact the company, find a representative, find a product, and download a spec sheet.

Bop also created a stronger foundation for SEO and GEO by reducing duplicate content and product-page cannibalization, connecting educational content with product information, and creating a platform that can support future capabilities such as AI-powered product search, additional translations, video, eBooks, and other digital tools.

Results

Kris-Tech’s investment in a stronger B2B digital foundation is generating measurable improvements in meaningful website activity. Key events increased nearly 39%, while the session key event rate increased almost 60%, demonstrating stronger user engagement and conversion activity. Overall sessions also increased 4.7%.

Referral traffic delivered particularly strong growth, with sessions increasing more than 185% and event count increasing 136%. Paid Search also produced positive results, with sessions up nearly 16% and key events increasing 37.5%.