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Technology startup Safehub needed to upgrade to a professional website that established the company as a game-changer in the world of catastrophe risk management. They wanted the website to attract inbound leads so their sales staff didn’t have to rely solely on outbound marketing and word of mouth. The company was also expanding their market offerings and needed a website that could easily scale when they added new products.
Bop Design created a fully functional and responsive website that highlighted Safehub’s deep industry expertise, targeting large enterprise businesses in distribution, manufacturing, and retail. The website still focuses on their flagship product of earthquake sensors, however, it is flexible so their team can add new website pages and content as the business scales. After the website launched, Safehub enlisted Bop to create and implement an ongoing lead generation campaign to target viable prospects for follow-up.
The new website and marketing strategy are attracting the buyer personas Safehub wants to reach: facility decision makers, chief risk officers, and risk managers at large enterprise companies in target verticals. The site has seen an increase in both organic and referral traffic, plus an increase in engagement. Our lead generation campaign produced leads from reputable companies with large real estate portfolios – ideal target clients for Safehub.
What We Did
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