Seequelle
B2B Web Design and Ongoing Marketing for Human Capital Management Consultants
+169.80%
Users
+178.90%
Sessions
+18.99%
Pages Per Session
+112.10%
Avg. Session Duration
+61.54%
Organic Search
+441.67%
Social Traffic
+28.57%
Referral Traffic
+155%
Goal Completions
*Comparing 3 months after site launch to year prior (9/15/21 - 12/15/21 vs. 9/15/20 - 12/15/20)
Challenge/Situation
Seequelle, a leader in human capital management (HCM) integrations and optimizations, wanted a new website that clearly differentiated their expertise and the value they bring to HR directors and management teams. The new website needed to feature a library of case studies where they could showcase their past client work and breadth of knowledge of different industries.
Solution
Bop Design worked with Seequelle to create a website that speaks to HR teams that are struggling with their HCM platform. The clean design makes the overall user experience easy to navigate while the content highlights the vast expertise of the Seequelle team. Seequelle uses HubSpot extensively, so Bop Design integrated their HubSpot forms into the website design so data would flow seamlessly, eliminating extra work on the back-end to capture and nurture leads.
Results
Ever since the new website launched, Seequelle has seen a significant uptick in traffic, engagement, and overall leads. Overall website traffic increased from an average of 150 sessions per month to more than 800 sessions per month in less than two years. In the past year, goal completions have increased by 155%. Seequelle was so pleased with the website, they hired Bop to lead their content marketing and Google Ads efforts, and the team has reported a much higher lead quality as a result.
Test
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