Ballantine

100.79%

increase in total users

110.23%

increase in new users

388.3%

increase in direct users

610%

increase in referral users

37

key events generated

Date Range: 8/14–9/10/2026 vs. 8/14–9/10/2025

The challenge

Ballantine has been manufacturing and supplying wear parts to the construction and forestry industries since 1959, with a reputation built on product quality, industry knowledge, and customer service.

But its 13-year-old website no longer supported the company’s growing product offering. Originally designed around just four product lines, the site had become difficult to navigate as Ballantine expanded. The company also could not easily update the website, and its existing product-selection structure didn’t accommodate the different ways customers and Ballantine’s own sales team needed to find parts.

The solution

Bop Design redesigned Ballantine’s website to modernize the brand while making its extensive product catalog easier to navigate. Because the website serves as an important product identification tool for both customers and Ballantine’s inside sales team, improving the user experience was a critical part of the project.

The new website provides greater flexibility for browsing Ballantine’s product lines and identifying the right wear parts for specific equipment. Bop Design also refreshed the website’s content and imagery to better communicate Ballantine’s expertise while maintaining the professional, friendly tone the company wanted.

Results

The redesigned website has dramatically expanded Ballantine’s online reach. Comparing August 14–September 10, 2026 with the same period in 2025, total users increased 100.79%, from 1,639 to 3,291. Even more significantly, new users increased 110.23%, from 1,496 to 3,145.

Direct users increased 388.3%, while referral users jumped 610% year over year. The website also generated 37 key events, compared with zero during the previous-year period.

The result is a modern, scalable website that makes it easier to find Ballantine products while providing a stronger digital foundation for continued growth.