Conrac Solutions

31.75%

increase in engaged sessions

20.99%

increase in engagement rate

25.98%

increase in direct sessions

113.89%

increase in referral sessions

99.08%

increase in direct engaged sessions

69.15%

increase in referral event count

Date Range 8/13-9/9/2026 vs 8/13-9/9/2025

The challenge

Conrac Solutions had evolved beyond its original positioning as a consolidated rental car facility provider. With a broader strategic focus encompassing airport infrastructure, energy solutions, and transportation mobility, the existing website no longer accurately represented the company’s capabilities or growth opportunities.

The website also needed to balance two very different audiences: prospective airport and rental car decision-makers looking for information about complex infrastructure solutions, and existing operations clients who needed practical functionality such as service requests and reporting. Conrac Solutions needed a more modern B2B website that could simplify complex concepts, strengthen credibility, and shift the digital experience toward marketing and lead generation.

The solution

Bop Design repositioned the Conrac Solutions website around its broader role as an airport infrastructure provider while maintaining its established expertise in ConRAC facilities. The new B2B website design makes complex services and methodologies easier to understand while creating a clearer path for airport and rental car stakeholders to explore solutions and connect with the company.

Content and navigation were restructured around Conrac Solutions’ key growth areas, including airport infrastructure development, operations, finance, airport energy, and future terminal operations. Calls to action and contact information were made more prominent, while project and leadership content was designed to build trust and credibility with sophisticated airport decision-makers.

The website also communicates the company’s unique integrated approach to design, build, finance, operate, and maintain infrastructure. By clearly explaining concepts such as risk shift, stability, control, efficiency, and expertise, the site helps stakeholders understand the value of Conrac Solutions’ methodology without relying on industry jargon.

Results

Conrac Solutions’ investment in a stronger B2B marketing foundation is driving increased engagement across the website. Engaged sessions increased nearly 32%, while the overall engagement rate increased more than 20%, demonstrating that visitors are interacting more meaningfully with the new digital experience.

Referral traffic delivered particularly strong growth, with sessions increasing nearly 114% and referral event count increasing more than 69%. Direct traffic also increased nearly 26%, while direct engaged sessions increased more than 99%, indicating stronger engagement from visitors already familiar with the Conrac Solutions brand.