Content marketing is the most critical component in nurturing a B2B lead from a general inquiry to a committed client relationship. No more saying, “It doesn’t tie to sales” or “I don’t have enough money and staff.”
We’re here to tell you to stop the excuses.
In this guide, you will learn the following:
- What is content marketing?
- Why should it matter to a B2B firm?
- How does content help with lead generation?
- How does content help nurture a lead?
- How do I determine if my firm’s content marketing strategy is effective?