San Diego litigation firm TencerSherman LLP approached Bop Design with a minimal marketing foundation – an outdated website, no logo or branded materials and zero search rankings within Google. Following a recent merger, TencerSherman needed positioning as a larger, national firm to communicate litigation as an effective choice for business decision makers.
For the website, Bop Design created a straightforward, SEO friendly design and layout. As a law firm that combines national professionalism with a personal touch, the website explains their practice areas within four pillars: Experience, Strategy, Teamwork and Quality. The “News” section is positioned prominently under the main homepage image to share recent company successes and commentary of high profile cases.
For the logo, Bop Design conducted market research and created three separate logo concepts, ultimately choosing the final logo pictured. Representing a secure connection, it abstractly communicates the connected approach TencerSherman has with their clients and their industries. Most importantly, it’s a clean, unique and contemporary icon that will provide a solid foundation for years to come as they build the TencerSherman brand.