Over the course of a year, we design and launch 35+ B2B websites across various industries. Our design team works on all types of brands, from AI-driven software to logistics to engineering consulting (and much in between).
If you’re looking to see what top brands are incorporating into their B2B website designs, look no further. In this list, we’ve tasked our design team with reviewing their favorite B2B websites of 2025 and providing the reasons why these B2B websites are so unique.
Now, settle into your comfiest chair and read on to see what powers the digital designs of these sites and how you can draw inspiration from these industry leaders.
Brixton Capital
https://www.brixtoncapital.com
Who they are: A vertically integrated operator of retail and multifamily properties.
Why we love it:
Brixton Capital is a favorite of ours here at Bop Design for its sleek design, stunning photos, and interactive features. It stands out for its ability to combine a refined, modern design with highly functional, user-focused features. A custom interactive portfolio and map allow visitors to easily explore the firm’s diverse real estate assets while clear navigation and audience-specific pathways ensure investors, partners, and stakeholders quickly find relevant information.
Related article: 10 red flags it’s time for a new website.
Data Clarity
https://www.dataclarity.uk.com
Who they are: Data experts who deliver real-time insights and forecasting solutions seamlessly integrated with retail and aviation operations.
Why we love it:
The Data Clarity website stuns with dynamic background motion and smooth on-scroll transitions for an engaging experience. The B2B website design pairs clear, concise messaging with an intuitive navigation, restructured to spotlight solutions and the two core industries served (Aviation and Retail). Impact-driven infographics communicate customer value with clarity and visual appeal. We also absolutely adore the dialed-in color palette with a bright accent gradient reflecting the platform’s alert colors.
Kaseware
Who they are: A case management platform built by former FBI special agents to tackle the complexity of modern investigations.
Why we love it:
Sleek design featuring abstract motion backgrounds conveys the Kaseware platform’s ability to help “connect the dots” for investigators in real-time. As the software serves both government and corporate sectors, the clear navigation menu directs website visitors to their industry straight from the hero section. The hierarchical navigation includes concise headings, quick explainers, and a prominent resource callout.
Additionally, the new B2B website design focuses on proof points and case studies to showcase the brand’s pedigree and credibility. Flexible page structure designs with layered image frames showcase the platform’s depth and functionality. Adaptable custom angled dividers help create visual interest and a seamless transition between dark and light sections, balancing color and visual flow for website visitors.
The guide to help you select the right B2B website design agency: B2B website buyer’s guide.
KYG Trade
Who they are: AI-powered global trade compliance platform.
Why we love it:
The newly designed website for KYG Trade turns AI-driven global trade compliance—one of the most complex B2B product categories—into a clear, confident, enterprise-ready experience. Visual storytelling, custom illustrations, and refined UX patterns replace dense regulatory documentation, explaining workflows like HTS classification, FTA qualification, and audit-grade attestations for both experts and executives.
A disciplined brand system, clean typography, structured narrative flow, and progressive disclosure reduce cognitive load while preserving regulatory credibility. The new design and layout positions KYG Trade as a modern, AI-native platform and differentiates the brand in a heavily regulated space.
KYG Trade’s new website design accomplishes something few enterprise platforms do well: making extreme complexity feel clear, trustworthy, and compelling. Through custom illustrations, visual process storytelling, and a refined brand system, the B2B website translates AI-driven global trade compliance into an experience that is approachable for executives while remaining credible for regulatory experts. The design doesn’t oversimplify the product—it illuminates it, turning complexity into a strategic advantage.
Equally important, the site aligns UX, visual design, and messaging with real business outcomes. Progressive disclosure, sales-aligned navigation, and value-first storytelling support faster understanding and stronger conversion, positioning the site as both a marketing and sales-enablement asset. This balance of depth, clarity, and enterprise polish makes KYG Trade a standout example of compelling B2B SaaS website design.
Mavrix Insurance Services
Who they are: A full-service insurance brokerage and franchise platform designed to give agents freedom and insurers confidence.
Why we love it:
The primary goal of the new B2B website for Mavrix Insurance Services was to clearly direct and engage two distinct target audiences within a single website. The site successfully balances functionality and visual impact, showcasing bold, clean branding throughout while maintaining clarity and ease of use.
The website was intentionally designed around separate user journeys—one for visitors seeking insurance and another for those who sell insurance. This was achieved through a strategic layout, clear and targeted calls-to-action, interactive modules, and customized forms and landing pages tailored to each audience.
The new web design is a confident, visually striking B2B website that guides users effortlessly while reinforcing the Mavrix brand through thoughtful use of color and consistent design.
Veriff
Who they are: A global leader in identity verification.
Why we love it:
The Veriff website is a case study on a comprehensive redesign of a large, content-rich site—elevating brand visuals and restructuring information architecture for clarity and usability. The new design streamlines existing brand elements – including colors and patterns while developing new graphics and iconography for clearer communication and visual consistency. The B2B website now hosts a detailed and user-friendly Pricing Page to guide clients toward the right tier for their needs – something desired by many B2B software buyers.
As part of the website project, we developed a flexible and organized resources hub featuring Education Centers, tools, and a robust blog structure to house diverse content. The resulting B2B website is a clean, modern, and scalable design that empowers ongoing growth and updates.
What’s in store for B2B website design in 2026?
Now that we’ve covered our favorite designs of 2025, it’s time to look at what is on the horizon. Our B2B website design team put together their trends and predictions for web design in 2026. Check it out B2B web design trends paving the way in 2026.
A history buff? Check out our top websites of 2024: https://www.bopdesign.com/bop-blog/2024/11/top-20-b2b-website-designs-2024/
And 10 key B2B web design trends from 2025: https://www.bopdesign.com/bop-blog/2024/09/key-b2b-web-design-trends-2025/
