BiOrigin

+32.23%

Sessions

+16.72%

Engaged Sessions

+16.92%

New Users

+23.06%

Event Count

+62.08%

Direct Search Sessions

+18.69%

Organic Search Sessions

Date Range: 2/10/2025 – 4/4/2025 compared to 12/18/2024 – 2/9/2025

The challenge

BiOrigin Specialty Products came to Bop Design with a big problem: their B2B website wasn’t telling the right story, so visitors misunderstood what they did. Buyers assumed BiOrigin produced finished products, when in fact they specialized in manufacturing the paper rolls that brands use to create items like hospital drapes and sandwich wraps. As a result, they weren’t generating the high-quality leads they needed to grow. They needed a B2B website design that delivered clarity and an SEO strategy to reach the right decision-makers and increase website conversions.

The solution

Bop Design redesigned the website to clarify BiOrigin’s value and bring in the right leads. Our team added an “Industries” section to hone in on the right markets and created a detailed “Our Process” infographic that made their capabilities crystal clear. We also incorporated a hero section video to showcase their mills and manufacturing process, further clarifying what they do. We refined the design with clean typography and a consistent green palette, giving the brand a more professional look. From an SEO perspective, we targeted market-specific keywords to attract qualified leads, then added multiple conversion points to capture them.

Results

The impact was immediate. In just the first two months, website sessions rose by more than 32%, with engaged sessions up nearly 17%. Organic search traffic improved by almost 19%, and direct searches increased by 62%, signaling stronger visibility and brand recognition. Overall event count grew by 23%, demonstrating higher engagement and lead conversion across the site.

BiOrigin now continues to partner with Bop Design for ongoing SEO, digital ads, and performance reporting, ensuring their digital presence keeps pace with their growth and positions them as a trusted innovator in specialty papers.