There are many things to consider when building a successful B2B website to attract and convert visitors into potential clients. However, the foundation of a successful website is the user experience (UX) of your website. The UX of your B2B website shouldn’t be an afterthought, but the guiding principle of your web design. Let’s look.
The IMT Global team was “blown away” by the initial B2B website and logo designs. Read more in this case study.
Content marketing should be an integral part of a comprehensive B2B marketing strategy. Unfortunately, we often see that B2B firms don’t understand the true value of content marketing or how it helps to achieve overall business goals. Those that don’t understand the value of content marketing think of it as “just blogging” or worse, a.
We build and manage B2B websites for a variety of clients. We also implement many search engine optimization (SEO) best practices as part of the scope for certain websites and ongoing marketing projects. While every B2B website design and audience is unique, one thing that affects the SEO of all of them is page speed..
Here is what a typical B2B website design process looks like and what to expect during each phase. Click to see the process.
We’ve often discussed the importance of a strong digital marketing strategy for B2B firms. The core function of a well-crafted B2B digital marketing strategy is mainly to generate qualified leads. Sounds easy, right? While it’s not rocket science or chemical engineering (those are hard!), creating a digital marketing strategy to generate leads is doable. Here.
Authored by Christopher Moore The main purpose of creating an online business listing is to make it easier for potential clients to discover and contact your business. If done properly, your listings can bring new traffic to your B2B website and improve the visibility of your brand online. On the other hand, a few common.
AddUp, a global manufacturer, sought a full custom redesign of their website. We addressed AddUp’s challenges through a multifaceted approach.
Bop Design took on the challenge of combining CyberFOX’s products and brand identities, merging them into a cohesive online presence. More…
Our team of B2B digital marketing pros delivers holistic solutions that span every facet of marketing to cover all your needs. Learn more.