If you want to drive more relevant traffic to your website, AdWords is often a quick, effective tactic. It can take years for your website to rank organically for targeted keyword phrases and AdWords allows your company website to rank immediately for search queries. If you are new to AdWords or to Pay-Per-Click (PPC) advertising,.
When you choose to market content online, you aren’t just selling raw information: you’re selling your company’s reputation. No matter how valuable your company’s knowledge and expertise may be, it amounts to nothing if your target market feels uneasy doing business with you. Just being an honest, trustworthy company isn’t enough in the online world..
Great job – you’ve written a blog and are ready to share it with the world. Now all you need to do is cut and paste it into your website’s backend – right? Not so fast! Always, always make sure to optimize your blog before hitting publish. At Bop Design, we love content marketing. We.
It’s not unusual for us to see a firm with a marketing strategy OR an SEO strategy. However, it’s less common to see a firm that has a clear marketing AND SEO strategy. We are here to say that marketing and SEO are a winning duo and should be considered complementary, like peanut butter &.
It’s already the end of the year. This is often the time of year when marketing managers are running around trying to finalize their budgets and plans for 2017 before the C-suite goes on their holiday vacations. Whether you are a seasoned B2B marketing professional or it’s your first time experiencing the excitement, we have.
Forget links for a second and focus on your website’s quality and health. Are the keywords, images, URLs and menu structure optimized to maximum effect? What other on-page factors should you be prioritizing for a really healthy webpage? Here are the key on-page SEO techniques guaranteed to make your site fit and fighting ready. Your.
A website is a great 24/7 sales tool. It’s a fantastic marketing means to generate leads, establish credibility, increase brand recognition, and build thought leadership – even after hours or when the salespeople are out. To maximize the ROI of a B2B website, it’s important to consider what potential clients want to see in your.
It’s a week of thanks here across the country. It’s a time when we pause, reflect, and evaluate what we are thankful for in our lives. Before we head off to spend time with our families, friends, neighbors, and assorted frenemies, we’d like to take a moment to express gratitude for the websites that make.
When we talk about website design, we tend to focus on design elements and branding best practices. While these components are crucial to the look and feel of a B2B website, it’s also important to take a high-level, strategic approach to a new web design. As such, in this blog, we’ll be focusing on general.
When B2B firms come to Bop Design for a new web design, it’s often because they don’t think their current website accurately positions their brand. If you are starting to wonder whether your firm’s website fits with your brand, it’s time for a serious evaluation. In this blog, we provide a six-point evaluation process for.