At one time or another, you’ve had a frustrating online experience with a brand. Whether it was trying to access a website that took forever to load, or a website that kept important information well-hidden, or you left a website having no clue what the brand offered or how to get in touch with them..
As many marketing professionals know, there is often a delicate relationship with the sales team. On one hand, you need their input and buy-in to create marketing initiatives that are useful and effective. On the other hand, you want to closely control the brand and ensure all initiatives align with your overall B2B brand. Experienced.
It’s always been puzzling to me that marketing and sales can be at odds in an organization. I’ve always viewed them as two departments working towards the same objectives. Think about it. At the end of the day, marketing departments strive to provide MQLs (marketing-qualified leads) to the sales department that they can build a.
Content marketing is not a mere trend or buzzword in the marketing world. It’s an effective strategy for building unique, informative pieces that help to educate and nurture potential clients, while also engaging and retaining existing customers. Building and executing an effective, sustainable content marketing strategy doesn’t happen overnight. It takes thoughtful discussion, needs exploration, and.
The idea of creating compelling B2B website content may sound overwhelming at first, but it doesn’t have to be. Here at Bop Design, I’ve crafted the website content strategy for a number of B2B clients and I’ve learned what works, what doesn’t, and what to do to ensure we consistently launch websites with winning content.
Crafting a professional website or blog is more than just sitting down and typing up the text. To create an effective, impactful web page or blog, it’s important to take the time to plan for success. In this blog, we discuss the basics of content planning, including steps you can take to ensure the creation.
You’ve finally been able to get buy-in at your company to launch a content marketing strategy. Before you begin, it’s important to take a step back and set content goals. Here is your quick-reference guide to what you need to know about setting goals for your B2B content marketing strategy. What Is Your Main Goal?.
The theme for most marketing seminars in 2016 was dedicated to the top of the funnel. How to drive more leads to your funnel, to your website, to your landing page, to your backyard b-b-q; if you needed to drive traffic, everyone had a solution. But what do you do once you have captured that.
Who you choose to host your website is a critical decision that will impact the overall performance of your B2B website. However, many businesses don’t take the time to re-evaluate their current website hosting company or properly vet a new hosting provider. In many cases, this is simply due to lack of knowledge or time..
Not long ago, you only needed to think about how a website displayed on a desktop computer. Then mobile devices gained popularity (and functionality), so web designers started creating mobile-friendly versions of websites to display on mobile phones. Then there was a shift to responsive web design that served up a rendition of the website.