Not long ago, you only needed to think about how a website displayed on a desktop computer. Then mobile devices gained popularity (and functionality), so web designers started creating mobile-friendly versions of websites to display on mobile phones. Then there was a shift to responsive web design that served up a rendition of the website.
At Bop Design, we create custom B2B websites that use the WordPress CMS. Why? In our experience, we’ve found WordPress’s CMS to be the most intuitive and easiest for non-web developers to update. This means our clients can make updates and changes to their websites without having to go to their IT department every time.
A strong B2B website increases the visibility of your brand and attracts your ideal target market. Once you have driven the right traffic to your website, it’s time to focus on converting those visitors into leads. In this blog, we are going to show you how to create great CTAs to convert website visitors into.
Things are going great, your website is getting a lot of great organic and paid traffic, visitors are spending a good amount of time on your website and visiting several pages per session. The only (and major) issue is that you don’t have any leads to show for all this great traffic. What’s the problem?.
When it comes to B2B marketing, a professional website is a necessary investment. You want the digital face of your firm to be professional, credible, and authoritative. Many firms that we work with want to maximize the ROI of their investment in their new website, and we couldn’t agree more. Before a website launch, it’s.
A strong B2B website does a lot of things: builds credibility, acts as the digital face of a brand, communicates a firm’s value propositions, educates potential clients, and engages current clients. It should also be a lead generation tool (often this is the most important role of a website). Whether your website is brand-new or.
Whether you are an experienced marketing professional or new to marketing, a quick intro to digital marketing is a great place to start. In this 10-minute guide, we’ll provide a high-level introduction to the world of B2B digital marketing. A B2B Website All digital marketing starts with a well-designed website. Your firm’s website is often.
It’s a new year, which is an opportunity to refresh, change your perspectives, and make a new start. If you haven’t already drafted your 2017 marketing strategy, look at How to Prepare Your Marketing for 2017. If you haven’t put your B2B marketing strategy in place for the year, there are still several resolutions you.
If you want to drive more relevant traffic to your website, AdWords is often a quick, effective tactic. It can take years for your website to rank organically for targeted keyword phrases and AdWords allows your company website to rank immediately for search queries. If you are new to AdWords or to Pay-Per-Click (PPC) advertising,.
When you choose to market content online, you aren’t just selling raw information: you’re selling your company’s reputation. No matter how valuable your company’s knowledge and expertise may be, it amounts to nothing if your target market feels uneasy doing business with you. Just being an honest, trustworthy company isn’t enough in the online world..