Small Business Logo Design Process

A logo is much more than just a picture and some pretty typeface — it establishes the emotional connection between your company and your target market. Your logo is like a visual ambassador, branding your company’s stationery, polo shirts, pens, delivery trucks, etc. Here are the steps we take to ensure that, when a customer sees your logo, the emotion they feel is a positive one.

• Ideal Customer Profile: Your “A” clients are the ones who are easy to deal with, give you a lot of business, pay on time, etc. At Bop Design, we determine who your existing “A” clients are and position your company to win over new ones.

• Unique Value Proposition: When customers see your logo, what do they expect from your company? Bop Design will help you determine what makes your company unique and communicate that through your logo.

• Logo Conception and Design: Based on a series of questions and competitive marketplace research, Bop Design will develop unique logo design concepts that communicate your company’s core values and competencies. We’ll ensure that your logo differentiates you from the competition and conveys the attributes that make your company unique.

• Logo Implementation: After a series of revisions, your logo is then finalized. Business cards, letterhead, proposal templates, etc. are designed and, once approved, form the foundation of your corporate identity.